Cases on Branding Strategies and Product Development

en Limba Engleză Hardback – feb 2015

"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--

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Specificații

ISBN-13: 9781466673939
ISBN-10: 1466673931
Pagini: 472
Dimensiuni: 178 x 254 x 25 mm
Greutate: 1.03 kg
Editura: Information Science Reference