Cantitate/Preț
Produs

Commercial Advertising (RLE Advertising): Routledge Library Editions: Advertising

Autor Thomas Russell
en Limba Engleză Paperback – 26 noi 2015
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.
The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.
First published in 1919.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 40785 lei  6-8 săpt.
  Taylor & Francis – 26 noi 2015 40785 lei  6-8 săpt.
Hardback (1) 76817 lei  6-8 săpt.
  Taylor & Francis – 21 mar 2013 76817 lei  6-8 săpt.

Din seria Routledge Library Editions: Advertising

Preț: 40785 lei

Nou

Puncte Express: 612

Preț estimativ în valută:
7805 8108$ 6484£

Carte tipărită la comandă

Livrare economică 03-17 februarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781138971158
ISBN-10: 1138971154
Pagini: 312
Dimensiuni: 156 x 234 x 17 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Advertising

Locul publicării:Oxford, United Kingdom

Cuprins

Introduction  Lecture 1. The Economic Justification of Advertising  Lecture 2. Advertising – Its Functions and Policy  Lecture 3. Copy-Writing and the Practical Psychology of Advertising  Lecture 4. The Hall-Mark of Commerce: Trade-Marks and Retail Advertising  Lecture 5. The Three Main Modes of Advertising  Lecture 6.1. Mail-Order Advertising  Lecture 6.2. Advertising as a Career.  Appendix

Descriere

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.