The Economic Implications of Advertising (RLE Advertising): Routledge Library Editions: Advertising
Autor Otto Firestoneen Limba Engleză Paperback – 21 dec 2015
First published in 1967.
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Specificații
ISBN-13: 9781138989108
ISBN-10: 113898910X
Pagini: 232
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Advertising
Locul publicării:Oxford, United Kingdom
ISBN-10: 113898910X
Pagini: 232
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Library Editions: Advertising
Locul publicării:Oxford, United Kingdom
Cuprins
Introduction. 1. Definition 2. Advantages 3. Disadvantages 4. Expenditures 5. Comparison 6. Stability 7. Productivity 8. Quality 9. Innovation 10. Investment 11. Consumer 12. Costs 13. Payment 14. Inflation 15. Competition 16. Tax 17. Findings 18. Implications. Appendix. Index.
Descriere
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.