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Epica Book 31: Creative Communications: Epica

Autor Epica Awards
en Limba Engleză Hardback – 31 oct 2018
Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners.Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
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Specificații

ISBN-13: 9781350024717
ISBN-10: 1350024716
Pagini: 400
Ilustrații: 1000 colour illus
Dimensiuni: 220 x 300 x 33 mm
Greutate: 2.02 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Epica

Locul publicării:London, United Kingdom

Caracteristici

Arranged by product category, ranging from Food and Drink, and Media and Entertainment, to Direct Marketing, Branded content and craft and Imagery.

Notă biografică

The Epica Awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. Epica's aim is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.

Cuprins

IntroductionForeword2017 WinnersThe JuryAwards CeremonyAnnual ReportFood & DrinkConsumer ServicesHousehold Products and ServicesPublic InterestHealth and BeautyAutomotiveMedia and EntertainmentBusiness to Business and CorporateRadioDirect MarketingMedia UsageBranded ContentPR and PromotionsCraft and ImageryDesignInteractiveIntegrated

Recenzii

The value of publications like this is enormous. The Epica Book helps us remember what was great and why it was great.
[Sets] standards for new thinking, for intelligent problem solving and for refreshing insights... Enjoy!
This is the closest you'll get to a 'how to' book on creative advertising.