Epica Book 28: Creative Communications de Epica Awards

Epica Book 28: Creative Communications: Epica

en Limba Engleză Hardback – 23 sep 2015

Beautifully illustrated with over 1000 full-colour images, the 28th edition of the Epica Book showcases more than 850 creative projects honoured in the 2014 Epica Awards.Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.The book includes an introduction by Jose Miguel Sokoloff (President of the Lowe Global Creative Council, Co-Chairman and Chief Creative Officer of Lowe/SSP3 Bogotá) and fascinating background stories on all the latest Epica d'Or winners.

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Specificații

ISBN-13: 9781472590695
ISBN-10: 1472590694
Pagini: 400
Ilustrații: 1000 colour illus
Dimensiuni: 220 x 300 x 30 mm
Greutate: 2.02 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Epica

Locul publicării:London, United Kingdom

Caracteristici

Arranged by product category, ranging from Food and Drink, and Media and Entertainment, to Direct Marketing, Branded Content, and Craft and Imagery

Notă biografică

The Epica Awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. Epica's aim is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.

Cuprins

Introduction Foreword 2013 Winners The Jury Awards Ceremony Annual Report Grand Prix 2013Midttrafik, "Back on the Bus" McDonald's, "Great Coffee" The Microloan, "Small Change" Troy Public Library, "Burn After Reading" Food & Drink Consumer Services Household Products and Services Public Interest Health and Beauty Automotive Media and Entertainment Business to Business and Corporate Radio Direct Marketing Media Usage Branded Content PR and Promotions Craft and Imagery Design Interactive IntegratedIndex

Recenzii

The value of publications like this is enormous. The Epica Book helps us remember what was great and why it was great.
[Sets] standards for new thinking, for intelligent problem solving and for refreshing insights... Enjoy!
This is the closest you'll get to a 'how to' book on creative advertising.

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