Epica Book 30: Creative Communications de Epica Awards

Epica Book 30: Creative Communications: Epica

en Limba Engleză Hardback – 6 sep 2017

Beautifully illustrated with over 1000 colour images, the 30th edition of the Epica Book includes a flashback to some of the most remarkable winners from the past 30 years. In addition it showcases more than 850 creative projects honoured in the 2016 Epica Awards - including fascinating background stories on all the latest Epica Grand Prix winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

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Specificații

ISBN-13: 9781350010413
ISBN-10: 1350010413
Pagini: 400
Ilustrații: 1000 colour illus
Dimensiuni: 220 x 300 x 35 mm
Greutate: 2 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Epica

Locul publicării:London, United Kingdom

Caracteristici

Showcases over 850 of the best advertising, PR, design and digital projects from 2016, with up to 10 full-colour images to illustrate each campaign. Arranged by product category, ranging from Food and Drink, and Media and Entertainment, to Direct Marketing, Branded Content and Craft and Imagery.

Notă biografică

The Epica Awards were founded in 1987 and now represent an assessment of the world's most innovative creative work. Judged by journalists who are experts in their field, Epica's aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios develop their reputations beyond their national borders.

Cuprins

IntroductionForeword2016 WinnersThe JuryAwards CeremonyAnnual ReportFood & DrinkConsumer ServicesHousehold Products and ServicesPublic InterestHealth and BeautyAutomotiveMedia and EntertainmentBusiness to Business and CorporateRadioDirect MarketingMedia UsageBranded ContentPR and PromotionsCraft and ImageryDesignInteractiveIntegrated

Recenzii

The Epica Awards are a celebration of curiosity. Judged by journalists; the people whose very profession demands them to be relentlessly curious.
Work that extended beyond advertising and became part of the cultural conversation.
The Epica Awards have shown that advertisements and art can actually belong together.
The value of publications like this is enormous. The Epica Book helps us remember what was great and why it was great.
[Sets] standards for new thinking, for intelligent problem solving and for refreshing insights... Enjoy!
This is the closest you'll get to a 'how to' book on creative advertising.
A great journalist is unbiased and a great journalist cares deeply. What better group of people to judge an advertising show?
When a number of other awards shows are done and dusted, a palpable excitement still hangs in the air as we seek something stellar: that's the Epica Awards
Work that points the way to the advertising of tomorrow

Papetărie, jocuri, reviste