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Media Magnetism: How to Attract the Favorable Publicity You Want and Deserve

Editat de Christina Hamlett
en Limba Engleză Paperback – 13 iun 2012
IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS?Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer "been there/done that" tips, resources and guidelines on how to: •Make influential connections•Become sound-bite savvy•Endear yourself to reporters•Survive awkward moments•Use social media wisely•Manage a cost-effective campaignLooking for that portal to media magic? It's right here in your hands.
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Specificații

ISBN-13: 9781432786496
ISBN-10: 1432786490
Pagini: 288
Dimensiuni: 127 x 203 x 17 mm
Greutate: 0.31 kg
Editura: Outskirts Press
Colecția Outskirts Press