Cantitate/Preț
Produs
Total produse
Vezi coșul
Communicating Emergency Preparedness: Practical Strategies for the Public and Private Sectors, Second Edition de Damon P. Coppola

Communicating Emergency Preparedness: Practical Strategies for the Public and Private Sectors, Second Edition

Autor Damon P. Coppola, Erin K. Maloney
en Limba Engleză Paperback – 25 apr 2017
This fully revised edition of Communicating Emergency Preparedness: Practical Strategies for the Public and Private Sectors includes timely case studies, events, and references to articles and opinions about the direction of emergency preparedness communication. The authors draw upon their professional endeavors to inject a new sense of practicality to the text. New images displaying emergency preparedness campaigns are used to further illustrate the materials being presented. For instructors and practitioners alike, this book continues to provide the how-to instruction that is often required, and will only improve upon the success of the first edition in doing so.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 36687 lei  6-8 săpt.
  Taylor & Francis – 25 apr 2017 36687 lei  6-8 săpt.
Hardback (2) 70610 lei  6-8 săpt.
  Taylor & Francis – 26 mai 2009 70610 lei  6-8 săpt.
  Taylor & Francis – 26 apr 2017 84406 lei  6-8 săpt.

Preț: 36687 lei

Preț vechi: 47647 lei
-23% Nou

Puncte Express: 550
Preț estimativ în valută:
7020€ • 7386$ • 5813£

Carte tipărită la comandă

Livrare economică 14-28 ianuarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781498762366
ISBN-10: 1498762360
Pagini: 278
Ilustrații: 25
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.39 kg
Ediția:Nouă
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Professional Practice & Development

Cuprins

Table of Contents
Acknowledgements
Introduction
Chapter 1: individual Preparedness: In Theory and In Practice
Chapter 2: Managing Risk, Emergencies, and Disasters
Chapter 3: The Campaign – Step 1: Early Planning
Chapter 4: Step 2- Develop a Campaign Strategy
Chapter 5: Campaign Implementation and Evaluation
Chapter 6: Program Support
Chapter 7: Emergency Management Public Education Case Studies

Recenzii

'Doing individual and community disaster preparedness can be hard work -- those who think it isn’t that hard would probably be surprised at how ineffective their efforts were if effectiveness evaluations were done. Frequently trying to get the biggest bang for the buck (such as sending fliers out to everyone -- which most people do not read) is at odds with trying to really get to those in a community who are the most at risk and most vulnerable and working with them to find realistic ways of increasing preparedness and decreasing vulnerability. This is where Coppola and Maloney’s book on Communicating Emergency Preparedness is invaluable. This book shows how social science research and Madison Avenue advertising and marketing savvy can be brought together to engage in truly effective efforts to get people to do the hard thing -- change behavior and adopt more of a disaster preparedness mind-set that could some day be helpful in an emergency, if not save their lives. If you would like to see your community better prepared for disaster then this is a book you should read.' - Dr. B. Wayne Blanchard, retired manager of the FEMA Emergency Management Higher Education Program 
'Damon P. Coppola and Erin K. Maloney identify and respond to the barriers that hinder efforts to improve individual and community resilience. They build on the results of risk communication and risk perception research to create effective messaging goals, tools and techniques. The result is a book grounded in theory that provides a practical, structured approach to planning and implementing a disaster resilience and preparedness campaign." - Dr. John R. Harrald, Virginia Tech Global Forum for Urban and Regional Resilience and The George Washington University

Descriere

This fully revised edition of Communicating Emergency Preparedness: Practical Strategies for the Public and Private Sectors includes timely case studies, events, and references to articles and opinions about the direction of emergency preparedness communication. The authors draw upon their professional endeavors to inject a new sense of practicality to the text. New images displaying emergency preparedness campaigns are used to further illustrate the materials being presented. For instructors and practitioners alike, this book continues to provide the how-to instruction that is often required, and will only improve upon the success of the first edition in doing so.

Notă biografică

Damon P. Coppola is the author of several leading emergency management academic and professional texts, including Introduction to Emergency Management, Introduction to Homeland Security, and Introduction to International Emergency Management. Mr. Coppola is also the co-author of several FEMA Emergency Management Institute publications, including Hazards Risk Management, Emergency Management Case Studies, Comparative Emergency Management, and NIMS and Incident Management Systems. As an independent consultant in the emergency management sector, Mr. Coppola has provided planning and technical assistance to emergency management organizations at the local, state, national, and international levels, and in both the nonprofit and private sectors. Mr. Coppola’s clients have included FEMA, The World Bank, Save the Children, The Humane Society, ACORN, The Annie E. Casey Foundation, The Corporation for National and Community Service, Marriott International, and more. Mr. Coppola received his masters in Engineering Management (MEM) in crisis, disaster, and risk management from the George Washington University.
Erin K. Maloney  holds a masters in communication from the University of Connecticut at Storrs, and is working toward her doctorate of philosophy in communication with a specialization in environmental science and policy at Michigan State University. Ms. Maloney’s practical experience and research focus primarily on health communication, media, and research methods. Her research generally has implications for communication campaign message design and public processing of messages. Ms. Maloney consults on grassroots communication projects, most recently on a campaign that succeeded in passing a millage to preserve farmland and open space in the State of Michigan. Ms. Maloney is also an instructor and a research assistant in the department of communication at Michigan State University.