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Communication Research Methods in Postmodern Culture: A Revisionist Approach de Larry Z. Leslie

Communication Research Methods in Postmodern Culture: A Revisionist Approach

Autor Larry Z. Leslie
en Limba Engleză Paperback – 25 sep 2017
The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research.
The author uses straightforward and easy-to-understand language. Both individual and group projects are among the suggested activities. This book is important for the study of communication in a changing political, social, economic, and technological environment.
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Specificații

ISBN-13: 9781138233911
ISBN-10: 1138233919
Pagini: 292
Dimensiuni: 152 x 229 x 18 mm
Greutate: 0.41 kg
Ediția:Nouă
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Undergraduate

Cuprins

Table of Contents
Preface
SECTION I FOUNDATIONS
Chapter 1 Welcome
Chapter 2 Understanding Culture and Research
Chapter 3 Getting Started
Chapter 4 Designing a Research Study
SECTION II METHODOLOGIES
Chapter 5 Focus Group Research
Chapter 6 Survey Research
Chapter 7 Historical Research
Chapter 8 Text Analysis
Chapter 9 Feminist Methodology by Kim Golombisky
Chapter 10 Internet and Social Media Research
SECTION III WRITING A RESEARCH REPORT
Chapter 11 Writing Style
Chapter 12 Report Format
SECTION IV APPLICATIONS
Chapter 13 An Individual Research Proposal
Chapter 14 A Group Research Project
 

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Notă biografică

Larry Z. Leslie is Associate Professor Emeritus of Mass Communications at the University of South Florida, Tampa.

Descriere

The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research. The author uses straightforward and easy-to-understand language. Both individual and group projects are among the suggested activities. This book is important for the study of communication in a changing political, social, economic, and technological environment.