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Community Marketing

Autor Sebastian Unger
de Limba Germană Paperback – 31 oct 2012
The concept of using communites to foster sales of aproduct or service is nothing new - but newcommunication tools opened the door for bettertargeting and therefore higher efficiency in thisform of marketing. The more emotions the product orservice marketed causes, the more a community reactsto it. Holidays, or tourism in general, causewithout a doubt a variety of emotions - whichmakes it predestinated for the usage of CommunityMarketing. This book describes the different forms,background and effects of Community Marketing ingeneral and the usage for tourism marketing in specific.
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Specificații

ISBN-13: 9783639105896
ISBN-10: 3639105893
Pagini: 112
Dimensiuni: 150 x 220 x 7 mm
Greutate: 0.16 kg
Editura: VDM Verlag Dr. Müller e.K.
Locul publicării:Germany

Notă biografică

Sebastian Unger, 26, studied Tourism Management at the IMC University of Applied Sciences inKrems, Austria.