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Competing with Information – A Manager′s Guide to Creating Business Value with Information Content de DA Marchand

Competing with Information – A Manager′s Guide to Creating Business Value with Information Content: IMD Executive Development Series

Autor DA Marchand
en Limba Engleză Hardback – 19 apr 2000
Ein Buch zum Thema Informationsmanagement, das sich NICHT an IT Manager richtet. Es untersucht, wie man mit Information richtig umgeht, um einen echten Unternehmenswert zu schaffen. Mit einem einzigartigen 4-Wege-Diagramm erl utert Don Marchand seine Ideen und untersucht vier verschiedene M glichkeiten (Risikominimierung, Kostensenkung, Kundenzufriedenheit, Schaffung einer neuen Realit t), wie ein Unternehmen Wertsch pfung durch Informationsmanagement erreicht. Marchands Kernaussage lautet: Information ist ein wichtiges Werkzeug f 1/4r ALLE Manager und leitenden Angestellten, nicht nur f 1/4r Experten. Seine Botschaft ist klar und deutlich, und er liefert exakt die Information die ein Nichtfachmann braucht. Dieser Band erm glicht erstmals einem breiten Publikum den Zugang zu Wissen und praktischem Know-How f 1/4hrender Managementexperten.
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Specificații

ISBN-13: 9780471899693
ISBN-10: 0471899690
Pagini: 352
Dimensiuni: 155 x 235 x 28 mm
Greutate: 0.63 kg
Ediția:New.
Editura: Wiley
Seria IMD Executive Development Series

Locul publicării:Chichester, United Kingdom

Public țintă

Business Managers/Senior Company Executives who will all have some involvement in Information Technology/Information Systems/Information Management/Marketing issues as well as responsibility for shaping and implementing company strategy either within their own division or company wide. A secondary market of MBA–Level Students studying IT–related strategy/marketing issues.

Cuprins

Notă biografică

Don Marchand, International Institute of Management Development (IMD), Lausanne, Switzerland
IMD is an independent not-for-profit foundation based in Switzerland. IMD was set up over 50 years ago by a few leading corporations to address the real challenges that leading managers face in everyday business. Since then, IMD has been working closely with businesses to develop people through a number of different courses at Executive and MBA level. IMD takes a Real World. Real Learning approach that combines academic rigour with practical solutions. IMD is a truly international school, with faculty from 18 countries, close links with over 130 corporations worldwide, and was ranked in Business Week and the US News & World Report in 1997 as one of the world's most eminent business schools.

Descriere

This is a book on information management for non--IT managers. It is concerned with how the management of information can create real business value. The four ways of doing this -- minimizing risk, reducing costs, delighting customers, and creating a new reality -- are shown via the unique a four--cross diagrama .