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Competitive Advantage in SMEs – Organising for Innovation & Change

Autor O Jones
en Limba Engleză Paperback – 17 feb 2003
Draws on empirical evident to illustrate how SMEs can become more innovative through the introduction of new products and services. This book discusses the effective and efficient use of information technology by broadening management skills and knowledge.
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Specificații

ISBN-13: 9780470843345
ISBN-10: 0470843349
Pagini: 290
Dimensiuni: 170 x 244 x 16 mm
Greutate: 0.57 kg
Ediția:New.
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

Final Year Undergraduate and Postgraduate Courses on Small Business Management

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Notă biografică

Oswald Jones is Professor of Innovation and Entrepreneurship at Manchester Metropolitan University. Fiona Tilley recently left Manchester Metropolitan University to join the School of the Environment at Leeds University as Lecturer in Environment and Business.