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Competitive Advantage Strategy in Cultural Heritage Management: BAR International, cartea 1989

Autor Konstantina Liwieratos
en Limba Engleză Paperback – 31 aug 2009
This work introduces 'competitive advantage strategy' into heritage management within tourism and general development on the basis of differentiation. It argues that in a long term managerial policy, achieving sustainable conservation through development has a higher probability of success by shifting responsibilities to the public. The lack of a precedent managed in this way has necessitated the creation of a case-study, a strategic management model for the Mani, a region in the southern Peloponnese, Greece. The region is rich in cultural heritage but has been largely abandoned and the region's many different aspects and the urgent need to save the Mani's heritage are the main reasons for its selection in this study.
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Specificații

ISBN-13: 9781407305233
ISBN-10: 1407305239
Pagini: 194
Greutate: 0.64 kg
Ediția:New.
Editura: British Archaeological Association
Seria BAR International


Notă biografică

Konstantina Liwieratos