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Concepts of Quality Connected to Social Media and Emotions de Denisa Elena Vlad

Concepts of Quality Connected to Social Media and Emotions: Sustainable Management, Wertschöpfung und Effizienz

Autor Denisa Elena Vlad
en Limba Engleză Paperback – 2 ian 2020
Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.
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Specificații

ISBN-13: 9783658288662
ISBN-10: 3658288663
Pagini: 222
Ilustrații: XIII, 222 p. 70 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.29 kg
Ediția:1st ed. 2020
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Seria Sustainable Management, Wertschöpfung und Effizienz

Locul publicării:Wiesbaden, Germany

Cuprins

Quality of Products and Services.- The Influence of Social Media on the Consumers‘ Expectations.- Importance of Information in Social Media.- Influence of Emotional Attachment on the Relationship With the Brand.- Post-truth and Fake News and How They Relate to Human Emotions.-
Consumer Behavior in the Online Environment​.

Notă biografică

Denisa Elena Vlad holds a doctoral degree in Economics (2017), obtained at Bucharest University of Economic Studies in Romania. She works for a private banking-service in Romania and is responsible for marketing and communication. She has experience as an event manager in planning business and lifestyle events, conferences, but also in sales, support and service quality.​

Textul de pe ultima copertă

Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.


Contens
  • Quality of Products and Services
  • The Influence of Social Media on the Consumers‘ Expectations
  • Importance of Information in Social Media
  • Influence of Emotional Attachment on the Relationship With the Brand
  • Post-truth and Fake News and How They Relate to Human Emotions
  • Consumer Behavior in the Online Environment


Target Groups
  • Lectures and students of Business Administration, Marketing and Consumer Behavior
  • Professionals from fields such as Business, Market Research, Marketing and Business Strategy
   
The Author
Denisa Elena Vlad holds a doctoral degree in Economics (2017), obtained at Bucharest University of Economic Studies in Romania. She works for a private banking-service in Romania and is responsible for marketing and communication. She has experience as an event manager in planning business and lifestyle events, conferences, but also in sales, support and service quality.
​

Caracteristici

an economics study