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Consumer Behaviour in Tourism de Susan Horner

Consumer Behaviour in Tourism

Autor Susan Horner, John Swarbrooke
en Limba Engleză Hardback – 15 dec 2020
Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.
This fourth edition has been updated to include:
  • new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry
  • thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica
  • new online resources including PowerPoint slides and a case archive.
Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.
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Specificații

ISBN-13: 9780367495633
ISBN-10: 0367495635
Pagini: 500
Ilustrații: 58 Line drawings, color; 26 Tables, color; 58 Illustrations, color
Dimensiuni: 174 x 246 x 30 mm
Greutate: 1.3 kg
Ediția:Nouă
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Cuprins

Part 1: Context 1. Introduction 2. The history of tourist behaviour 3. The main concepts and models in tourist behaviour.  Part 2: The Purchase-Decision Process 4. Motivators 5. Determinants 6. Models of the purchase decision-making process Part 3: Typologies of Tourist Behaviour 7. Typologies of tourist behaviour and segmentation of the tourism market Part 4: Tourism Demand and Markets 8. The global pattern of tourism demand.  9. National differences: domestic, inbound and outbound tourism markets.  10. The nature of demand in different segments of the tourism market.  11. Consumer behaviour and purchase experiences in the different sectors of tourism.  Part 5: Consumer Behaviour and Marketing 12. Researching tourist behaviour: marketing research 13. The marketing mix and tourist behaviour.  Part 6: Topical Issues in Consumer Behaviour.  14. Climate change, sustainability and tourist behaviour.  15. Man-made crises, natural disasters and tourist behaviour.  16. The role of information and communication technologies in tourism.  17. Tourists buy experiences not products  18. The cruise market.  Part 7: Conclusions and the Future. 19. Conclusions and the future of consumer behaviour in tourism.

Notă biografică

Susan Horner was formerly Associate Professor of Hospitality, Tourism and Events Management at Plymouth University, UK. She previously lectured at Bournemouth University, César Ritz Colleges, Switzerland, and Sheffield Hallam University.
John Swarbrooke was formerly Professor of Tourism at the University of Plymouth, Head of Tourism, Hospitality and Events at Manchester Metropolitan University, Academic Director of César Ritz Colleges, Switzerland, and Director of the Centre for International Tourism Research at Sheffield Hallam University.

Descriere

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.