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Consumer Brand Relationships in Tourism: An International Perspective de Raouf Ahmad Rather

Consumer Brand Relationships in Tourism: An International Perspective: Tourism, Hospitality & Event Management

Editat de Raouf Ahmad Rather
en Limba Engleză Hardback – 30 sep 2024
This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism marketing, hospitality, leisure, festivals, and events.
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Specificații

ISBN-13: 9783031595349
ISBN-10: 3031595343
Pagini: 500
Ilustrații: Approx. 500 p. 50 illus.
Dimensiuni: 155 x 235 mm
Ediția:2024
Editura: Springer International Publishing
Colecția Springer
Seria Tourism, Hospitality & Event Management

Locul publicării:Cham, Switzerland

Cuprins

1. Consumer Brand Relationships in Tourism and Hospitality Research.- 2. Antecedents of Consumer-Brand Relationships: A Comprehensive Literature Review Approach.- 3. Consequences of Consumer-Brand Relationships: Review of Ten Major Constructs.- 4. Avatar Manipulation in Metaverse: The Consequences on Customer-Brand Relationships in Tourism.- 5. “Help me Chatbot!”: Customer Brand Relationship in The Context of Tourism Chatbots.- 6. Tourism Experiences: An Interpretive Approach to Understanding Tourist-Brand Relationships in Technology-Mediated Tourism Service Environments.- 7. Impact of Social Media Interaction on Customer’s Brand Engagement, Emotions, Word-Of-Mouth, and Brand Relationship Quality in Luxury Hotel Brands.- 8. Social Media Influencer Sustainability Communication and Consumer-Brand Relationship: An Information Quality Perspective for Sustainable Destination Brand Marketing.- 9. The Impact of Social Media Influencers on Consumer Brand Relationship in Tourism.- 10. Tourists’ Virtual Experiences to Create Sustainability: A Conceptual Model and Propositions.- 11. Key Conceptual Propositions to Engage Consumers with The Internet of Things: A Critical Scrutiny from Consumer’s Perspective.- 12. The Effect of Tourism Consumers’ Psychological Engagement on Consumer-Brand Relationship Strength.- 13. Modeling the Psychological Factors Driving Consumer-Brand Relationship in Tourism: A TISM and MICMAC Approach.- 14. Investigating the Role of Destination-Based Brand Authenticity and Brand Love on Tourist-Brand Interaction, Destination Brand Engagement, and Tourist Behavior.- 15. Configuring the Role of Brand Interactivity, Involvement and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector.- 16. Effect of Brand Relationship Factors on Satisfaction, Word-Of-Mouth, and Intention to Visit: Exploratory Study in the Tourism and Lodging Industry.- 17. Assessing the Service Trends, Brand Co-Creation, Service Brand Innovation, and Customer Brand Relationship in Tourism.- 18. The Role of Tourists’ Attitude on Revisit Intention and Willingness to Support a Destination: Mediating Effect of Destination Attachment.- 19. From Plate to Post: Exploring The Impact of Foodstagramming on Greece’s Travel Destination Image.- 20. Investigating the Effect of Social, Cultural, Personal and Demographic Factors on Revisit Intention Through the Lens of Covid-19.- 21. Effect of Tourists’ Personality on Responsible Decision Making During Covid-19 and Beyond.- 22. Developing Brand Performance Through Eliciting Perceived Brand Relationship Orientation and Consumer Engagement Value.- 23. Consumer Brand Relationship Research: Emerging Knowledge Clusters and Future Research Directions.- 24. Mapping the Intellectual Structure of Destination Loyalty Literature: A Bibliometric Analysis Approach.- 25. The Role of Green Brand Equity in Enhancing Sustainable Tourism Practices: A Systematic Literature Review.- 26. Industry and Innovation Accomplishment through the Relationship Between Destination Branding and Sustainability: SDG GOAL 9 in the Tourism Sector.- 27. Anti-Consumption and Brand Avoidance in the Airline Industry.- 28. Unveiling Negative Dimensions of Customer-Brand Relationships in Tourism: A Bibliometric Analysis.- 29. Conclusion: Updating Consumer Brand Relationships and Scope for Future Research.

Notă biografică

Raouf Ahmad Rather is global scientific-researcher, guest faculty and research associate at the Department of Management Studies (South Campus), University of Kashmir, Jammu and Kashmir, India. His research interests center on consumer brand relationships, brand co-creation, customer brand engagement, customer brand experience, service innovation, customer brand loyalty and tourism crises/pandemic. His work has been published in many top-tier journals and book chapters.

Textul de pe ultima copertă

This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism marketing, hospitality, leisure, festivals, and events.

Caracteristici

Provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality Explores CBR in tourism pre-, during-, and post-COVID-19 Pandemic Features theoretical and practical case studies