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Consumer Decision-Making, Analytics and AI de Andrew Smith

Consumer Decision-Making, Analytics and AI: Routledge Studies in Marketing

Autor Andrew Smith, Evgeniya Lukinova, Gavin Smith, Georgiana Nica-Avram, James Goulding, John Harvey, Roberto Mansilla
en Limba Engleză Hardback – 27 iun 2025
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
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Specificații

ISBN-13: 9781032830445
ISBN-10: 1032830441
Pagini: 148
Dimensiuni: 156 x 234 mm
Greutate: 0.45 kg
Editura: Taylor & Francis Ltd.
Seria Routledge Studies in Marketing