Luxury and Fashion Marketing: The Global Perspective: Routledge Studies in Marketing
Autor Satyendra Singhen Limba Engleză Hardback – 7 dec 2020
The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing.
Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets.
Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 320.50 lei 6-8 săpt. | |
Taylor & Francis – aug 2022 | 320.50 lei 6-8 săpt. | |
Hardback (1) | 996.65 lei 6-8 săpt. | |
Taylor & Francis – 7 dec 2020 | 996.65 lei 6-8 săpt. |
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Specificații
ISBN-10: 1138576433
Pagini: 156
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.35 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Marketing
Locul publicării:Oxford, United Kingdom
Public țintă
PostgraduateCuprins
Notă biografică
Recenzii
“This book has indeed interesting ideas. The global perspective on luxury and fashion, combined with cases on brands and emerging markets makes the book an interesting read for luxury students, academics, and practitioners.” Dr. Koichi Nakagawa, Professor of Economics, Osaka University, Japan
“An interesting book on a timely topic in luxury and fashion. It will certainly add much value to the luxury and fashion world in emerging markets across the globe.” Dr. Mornay Roberts-Lombard, Professor of Marketing, University of Johannesburg, South Africa
Descriere
The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing.
Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets.
Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management.