Cantitate/Preț
Produs
Total produse
Vezi coșul
Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption de Gaurav Gupta

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption: Routledge Studies in Marketing

Editat de Gaurav Gupta, Mandakini Paruthi, Shivinder Nijjer
en Limba Engleză Hardback – 28 feb 2023
Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers’ religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.
In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the “dark side” of religion on consumers’ consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism.
This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 26089 lei  43-57 zile
  Taylor & Francis – 9 oct 2024 26089 lei  43-57 zile
Hardback (1) 87900 lei  43-57 zile
  Taylor & Francis – 28 feb 2023 87900 lei  43-57 zile

Din seria Routledge Studies in Marketing

  • Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour
    Preț: 30979 lei
  • The Dynamics of Influencer Marketing: A Multidisciplinary Approach
    Preț: 31141 lei
  • Sustainable Marketing and Customer Value
    Preț: 31334 lei
  • Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
    Preț: 31033 lei
  • European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior
    Preț: 31141 lei
  • Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth
    Preț: 30965 lei
  • Decoding Coca-Cola: A Biography of a Global Brand
    Preț: 66503 lei
  • Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
    Preț: 31016 lei
  • 9% Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
    Preț: 93494 lei
  • Relationship Marketing in the Digital Age
    Preț: 32593 lei
  • 9% Visual Methods in Marketing and Consumer Research
    Preț: 93597 lei
  • The Future of Charity Marketing
    Preț: 28834 lei
  • Money and Marketing in the Art World
    Preț: 28728 lei
  • Charity Marketing: Contemporary Issues, Research and Practice
    Preț: 28761 lei
  • 18% Luxury and Fashion Marketing: The Global Perspective
    Preț: 97645 lei
  • 18% Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry
    Preț: 87593 lei
  • 18% Strategic Brand Management in Higher Education
    Preț: 98841 lei
  • 16% Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour
    Preț: 27464 lei
  • Information Asymmetry in Online Advertising
    Preț: 37797 lei
  • Ethnic Marketing: Theory, Practice and Entrepreneurship
    Preț: 38183 lei
  • 18% Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management
    Preț: 98433 lei
  • 18% Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
    Preț: 99206 lei
  • 26% The Psychology of Consumer Profiling in a Digital Age
    Preț: 81944 lei
  • 17% Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory
    Preț: 25871 lei
  • 18% Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach
    Preț: 98000 lei
  • 9% The Continuum of Consumer Choice
    Preț: 93625 lei
  • 20% Artificial Intelligence for Marketing Management
    Preț: 91637 lei
  • 18% Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour
    Preț: 87831 lei
  • Contemporary Consumer Culture Theory
    Preț: 38232 lei
  • 18% Internal Marketing: Theories, Perspectives, and Stakeholders
    Preț: 98000 lei
  • 18% Business Digitalization: Corporate Identity and Reputation
    Preț: 98262 lei
  • 18% Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives
    Preț: 97683 lei
  • 18% Consumer Ethnocentrism, Country of Origin and Marketing: Food Market in Poland
    Preț: 88566 lei
  • Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches
    Preț: 37213 lei
  • 18% Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues
    Preț: 98774 lei
  • Corporate Heritage Marketing: Using the Past as a Strategic Asset
    Preț: 28598 lei
  • 13% Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media
    Preț: 33680 lei
  • 18% New Consumer Culture in China: The Flower Market and New Everyday Consumption
    Preț: 97488 lei
  • 25% Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands
    Preț: 77158 lei

Preț: 87900 lei

Preț vechi: 107195 lei
-18% Nou

Puncte Express: 1319
Preț estimativ în valută:
16822€ • 17474$ • 13973£

Carte tipărită la comandă

Livrare economică 03-17 februarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781032265001
ISBN-10: 1032265000
Pagini: 270
Ilustrații: 31 Tables, black and white; 28 Line drawings, black and white; 28 Illustrations, black and white
Dimensiuni: 156 x 234 x 16 mm
Greutate: 0.62 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Marketing

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Cuprins

List of Figures
List of Tables
Preface
1. Sustainability & Religion: Consumption Insights from a Western vs. Eastern Comparison
Elizabeth Minton
2. The Impact of Religion on Consumer Decision-Making
Aniruddha Pangarkar
3. Consumers’ Doubts and Marketers’ Dilemmas: Navigating the Cross-Currents of Religious Taboos in Consumer Behaviour
Sachin Sinha, Deepti Sinha and Pradeepta Kumar Sarangi
4. Theorizing on Religiosity and Frugal Buying Behavior: A Literature Review
Satinder Kumar, Anisha Puri, Supreet Kaur and Meenal Sharma Jagtap
5. Awakening the Might of Heaven: Contextualization of religious values, social identity, and purchase intention in selected nations
Vineet Gupta, Garima Madaan Dua and Pravin Jadhav
6. Religion, Culture, Ethnicity and Consumption
Sumir Mathur
7. Religion across Cultures/Subcultures and Consumer Behavior
Doha Saleh Al Mutawa
8. Can religious conflicts Impact Religious Consumption Choices? A Game-theoretic Approach
Ripudaman Bhardwaj and Oindrila Dey
9. The Emergence of Consumer Spirituality with an Increase of Religiosity Influencing their Purchase Intention amidst Covid-19
Pushkar Dubey, Kailash Kumar Sahu and Parul Dubey
10. An Empirical Investigation of Impact of Religion and Cultural Values on Sustainable Consumption
Harsandaldeep Kaur, Manpreet Kaur and Pranika Sharma
11. A conceptual debate on why religious consumers engage in ethical/unethical behavior: The role of moral disengagement
Syed Masroor Hassan, Zillur Rahman and Jamid Ul Islam
12. Impact of Religion on Food Consumption in India
Pallavi Sood and Sandhir Sharma
13. Halal as a Religious cult and its impact on consumption and livelihood
Pankaj Dhaundiyal and Ila Mehrotra Anand
Index

Recenzii

"Religion and Consumer Behavior is a timely, informative and insightful read for anyone who wants to know more about the topics of religion and consumer behavior. Written by academics and professionals with years of experience in the fields, this book will help you better understand these topics for a better life."
Prof (Dr) Ajay Rana, Director General, Amity University, Greater Noida Campus, Uttar Pradesh, India
"It is well edited and must-read book for anyone who wants to understand the linkage between religion and consumer behavior. In apprehending the challenge, this book explores the in-depth analysis of the influence of religion on consumer behaviour. The main themes include the dark side of religion and consumer behaviour, ethics, consumption and religion, religion and stages of consumer decision-making, and religious and consumption practices from different regions. It is an essential reading for scholars, academicians, and practitioners looking for insights into religion and consumer behaviour."
Dr. Bikramjit Rishi, Professor (Marketing), Shiv Nadar Institution of Eminence (SNIoE) (Deemed to be University), Delhi – NCR

Notă biografică

Gaurav Gupta is currently Assistant Professor in Marketing at Amity University, Uttar Pradesh, India. He earned his Doctorate and Masters in Business Administration degree with a concentration in Marketing from Punjabi University, Patiala. He also studied marketing at the prestigious Wilkes University, Pennsylvania, USA, and is a recipient of Erasmus+, IIM-Bangalore Fellowship(s).
Mandakini Paruthi is currently Assistant Professor in Marketing at School of Management, Chaitanya Bharathi Institute of Technology, Gandipet, Hyderabad. She earned her Doctorate and Masters in Business Administration degree with a specialization in Marketing from Guru Nanak Dev University, Amritsar, Punjab, and Lovely Professional University, Punjab respectively. She is a recipient of Junior Research Fellowship grant from University Grants Commission and has also cleared National Eligibility Test (NET).
Shivinder Nijjer, PhD in HRM analytics, is currently serving as Professor of Practice in Business Analytics at Chitkara University, Punjab, India. She has authored books and research articles with eminent publication groups like Taylor & Francis, Emerald, and Springer, among others. She is supervising four doctoral research candidates and has filed numerous utility patents with Indian Patent Office.

Descriere

This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.