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Consumer Vulnerability: Conditions, contexts and characteristics de Kathy Hamilton

Consumer Vulnerability: Conditions, contexts and characteristics: Routledge Studies in Critical Marketing

Editat de Kathy Hamilton, Susan Dunnett, Maria Piacentini
en Limba Engleză Paperback – 12 dec 2019
Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa.




Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts.




This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.
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Specificații

ISBN-13: 9780367868024
ISBN-10: 0367868024
Pagini: 236
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Critical Marketing

Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Cuprins

Part I: Mapping the Domain of Consumer Vulnerability Introduction 2. On Consumer Vulnerability: Foundations, phenomena, and future investigations 3. An Inclusive Approach to Consumer Vulnerability: Exploring the contributions of intersectionality 4. Justice in Injustice, Power in Vulnerability: The dialogic potential of The Uncondemned 5. Asking for Trouble: Some reflections on researching bereaved consumers 6. Consumer Vulnerability is Market Failure  Part II: Consumer Vulnerability and Key Life Stages 7. Children as Vulnerable Consumers 8. Consuming Childhood Grief 9. An Adolescent-Centric Approach to Consumer Vulnerability: New implications for public policy 10. Care Leavers’ Experiences of Assuming Consumer Roles During the Transition to Adulthood 11. Older People: Citizens in a consumer society  Part III: Consumer Vulnerability, Health and Wellbeing 12. Health Shocks, Identity and Consumer Vulnerability 13. Social Exclusion: A perspective on consumers with disabilities  Part IV: Consumer Vulnerability, Poverty and Exclusion 14. Towards an Understanding of Religion-Related Vulnerability in Consumer Society 15. Descent into Financial Difficulty and the Role of Consumer Credit 16. Poverty, Shame and the Vulnerable Consumer 17. Poverty Proofing the School Day

Recenzii

'This indispensable book provides a representation of vulnerability—a potentially transitory and universal human condition—that is concurrently sensitive but not sentimental, comprehensive but multifaceted, conscience awakening but programmatic. It mobilizes us as responsive consumers, managers, policy makers, and citizens.' - Luca M. Visconti, Associate Professor, ESCP Europe, France
'This is a very useful and detailed source for scholars, students and decision makers seeking deep insight into the difficult and challenging area of consumer vulnerability. However, the book is more than that as it represents an important contribution to the developing understanding of how marketing and consumer research can evolve from being part of the cause of the problems highlighted, to being part of the solution.' - Iain Black, Associate Professor, Heriot-Watt University, UK
'This important collection brings together a wealth of knowledge and expertise. The range of contributors bring insights from both academic and practitioner perspectives, providing engaging and thought provoking explorations of the conditions and contexts of consumer vulnerability.' - Emma Banister, Senior Lecturer, The University of Manchester, UK

Descriere

Comprehensive multi-disciplinary analysis of  the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.

Notă biografică

Susan Dunnett is Senior Lecturer at University of Edinburgh Business School, UK. Her research focuses on consumer culture, health and well-being and consumer vulnerability, with a particular focus on patient-led cancer support groups and the patient-as-consumer.


Kathy Hamilton is a Reader in Marketing at the University of Strathclyde, Glasgow, UK. She is interested in interdisciplinary research and her work focuses on consumer vulnerability and poverty, and the role of community in contemporary culture.


Maria Piacentini is Professor of Consumer Research, and Director of the Centre for Consumption Insights at Lancaster University, UK. Her research focuses on consumer vulnerability, and she is concerned with the strategies employed by consumers in difficult consumption contexts and situations.