Consumer Vulnerability: Conditions, contexts and characteristics: Routledge Studies in Critical Marketing
Editat de Kathy Hamilton, Susan Dunnett, Maria Piacentinien Limba Engleză Hardback – 20 aug 2015
Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts.
This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (2) | 258.48 lei 6-8 săpt. | |
| Taylor & Francis – 12 dec 2019 | 258.48 lei 6-8 săpt. | |
| Taylor & Francis – 18 dec 2019 | 269.25 lei 6-8 săpt. | |
| Hardback (2) | 759.80 lei 6-8 săpt. | |
| Taylor & Francis – 8 noi 2017 | 759.80 lei 6-8 săpt. | |
| Taylor & Francis – 20 aug 2015 | 815.60 lei 6-8 săpt. |
Preț: 815.60 lei
Preț vechi: 1103.01 lei
-26% Nou
Puncte Express: 1223
Preț estimativ în valută:
156.10€ • 164.12$ • 129.84£
156.10€ • 164.12$ • 129.84£
Carte tipărită la comandă
Livrare economică 27 decembrie 24 - 10 ianuarie 25
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780415858588
ISBN-10: 0415858585
Pagini: 234
Ilustrații: 4 black & white illustrations, 1 black & white tables, 4 black & white line drawings
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.48 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Critical Marketing
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415858585
Pagini: 234
Ilustrații: 4 black & white illustrations, 1 black & white tables, 4 black & white line drawings
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.48 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Routledge Studies in Critical Marketing
Locul publicării:Oxford, United Kingdom
V-ar putea interesa
-
RacismMartin Bulmer-27%Preț: 360.27 lei495.76 lei -
Against Equality of OpportunityMatt Cavanagh-25%Preț: 346.59 lei459.21 lei -
-23%Preț: 825.22 lei1071.71 lei -
Social Change and Intersectional Activism: The Spirit of Social MovementSharon Doetsch-KidderPreț: 374.04 lei -
Racism and Education: Coincidence or Conspiracy?David Gillborn-13%Preț: 330.95 lei379.73 lei -
Education and PowerMichael W. Apple-13%Preț: 330.11 lei379.30 lei -
-17%Preț: 246.71 lei296.73 lei -
Preț: 182.22 lei -
Preț: 67.54 lei -
Marginality and Exclusion in EgyptRay Bush-15%Preț: 196.20 lei229.86 lei -
HurricaneJames S. HirschPreț: 82.15 lei
Public țintă
PostgraduateCuprins
Part I: Mapping the Domain of Consumer Vulnerability Introduction 2. On Consumer Vulnerability: Foundations, phenomena, and future investigations 3. An Inclusive Approach to Consumer Vulnerability: Exploring the contributions of intersectionality 4. Justice in Injustice, Power in Vulnerability: The dialogic potential of The Uncondemned 5. Asking for Trouble: Some reflections on researching bereaved consumers 6. Consumer Vulnerability is Market Failure Part II: Consumer Vulnerability and Key Life Stages 7. Children as Vulnerable Consumers 8. Consuming Childhood Grief 9. An Adolescent-Centric Approach to Consumer Vulnerability: New implications for public policy 10. Care Leavers’ Experiences of Assuming Consumer Roles During the Transition to Adulthood 11. Older People: Citizens in a consumer society Part III: Consumer Vulnerability, Health and Wellbeing 12. Health Shocks, Identity and Consumer Vulnerability 13. Social Exclusion: A perspective on consumers with disabilities Part IV: Consumer Vulnerability, Poverty and Exclusion 14. Towards an Understanding of Religion-Related Vulnerability in Consumer Society 15. Descent into Financial Difficulty and the Role of Consumer Credit 16. Poverty, Shame and the Vulnerable Consumer 17. Poverty Proofing the School Day
Recenzii
'This indispensable book provides a representation of vulnerability—a potentially transitory and universal human condition—that is concurrently sensitive but not sentimental, comprehensive but multifaceted, conscience awakening but programmatic. It mobilizes us as responsive consumers, managers, policy makers, and citizens.' - Luca M. Visconti, Associate Professor, ESCP Europe, France
'This is a very useful and detailed source for scholars, students and decision makers seeking deep insight into the difficult and challenging area of consumer vulnerability. However, the book is more than that as it represents an important contribution to the developing understanding of how marketing and consumer research can evolve from being part of the cause of the problems highlighted, to being part of the solution.' - Iain Black, Associate Professor, Heriot-Watt University, UK
'This important collection brings together a wealth of knowledge and expertise. The range of contributors bring insights from both academic and practitioner perspectives, providing engaging and thought provoking explorations of the conditions and contexts of consumer vulnerability.' - Emma Banister, Senior Lecturer, The University of Manchester, UK
'This is a very useful and detailed source for scholars, students and decision makers seeking deep insight into the difficult and challenging area of consumer vulnerability. However, the book is more than that as it represents an important contribution to the developing understanding of how marketing and consumer research can evolve from being part of the cause of the problems highlighted, to being part of the solution.' - Iain Black, Associate Professor, Heriot-Watt University, UK
'This important collection brings together a wealth of knowledge and expertise. The range of contributors bring insights from both academic and practitioner perspectives, providing engaging and thought provoking explorations of the conditions and contexts of consumer vulnerability.' - Emma Banister, Senior Lecturer, The University of Manchester, UK
Descriere
Comprehensive multi-disciplinary analysis of the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.
Notă biografică
Susan Dunnett is Senior Lecturer at University of Edinburgh Business School, UK. Her research focuses on consumer culture, health and well-being and consumer vulnerability, with a particular focus on patient-led cancer support groups and the patient-as-consumer.
Kathy Hamilton is a Reader in Marketing at the University of Strathclyde, Glasgow, UK. She is interested in interdisciplinary research and her work focuses on consumer vulnerability and poverty, and the role of community in contemporary culture.
Maria Piacentini is Professor of Consumer Research, and Director of the Centre for Consumption Insights at Lancaster University, UK. Her research focuses on consumer vulnerability, and she is concerned with the strategies employed by consumers in difficult consumption contexts and situations.
Kathy Hamilton is a Reader in Marketing at the University of Strathclyde, Glasgow, UK. She is interested in interdisciplinary research and her work focuses on consumer vulnerability and poverty, and the role of community in contemporary culture.
Maria Piacentini is Professor of Consumer Research, and Director of the Centre for Consumption Insights at Lancaster University, UK. Her research focuses on consumer vulnerability, and she is concerned with the strategies employed by consumers in difficult consumption contexts and situations.