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Consuming Angels: Advertising and Victorian Women

Autor Lori Anne Loeb
en Limba Engleză Hardback – 7 dec 1994
Timid and retiring, the Victorian housewife was an "angel in the house," or so says the stereotype. But when this angel picked up a popular magazine--The Lady, for instance--she saw in its advertisements images of Greek goddesses, women warriors, queens, actresses, adventurers. These arrestingly sexual and surprisingly powerful images are the subject of Consuming Angels, a major examination of how Victorian ads shaped social values. Stylishly written and featuring 73 reproductions, this book shows how ads used the hedonistic aspects of Victorian culture to sell their wares, glorified consumerism, and mythologized the middle-class life. Images of aggressive women, Loeb shows, played well to both men and women. And ultimately, these ads helped usher in the twentieth century with the creation of a new community: the community of consumers.
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Specificații

ISBN-13: 9780195085969
ISBN-10: 0195085965
Pagini: 240
Ilustrații: halftones
Dimensiuni: 162 x 243 x 20 mm
Greutate: 0.53 kg
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States

Recenzii

It...offers a thought-provoking alternative perspective on material which has long been of interest to business historians, and deserves an audience among those interested in exploring how the cultural and commercial history of advertising can both complement and contribute to each other
This richly researched monograph will interest anyone concerned with material culture in the late Victorian and Edwardian eras...this is still a superb introduction to an advertising mentality which presumably led to the successful marketing of products in an age of rapidly growing consumerism.
it contributes a useful analytical framework within which to place the diverse images with which we are presented ... The focus on British material is particularly to be welcomed in a field which has been dominated by studies of the North American experience. It ... offers a thought-provoking alternative perspective on material which has long been of interest to business historians, and deserves an audience among those interested in exploring how the cultural and commercial history of advertising can both complement and contribute to each other.
There is much to commend in this book. It is based on a painstaking analysis of over 250,000 Victorian advertisements, many of them from the John Johnson Collection at the Bodleian Library, and it is beautifully presented and illustrated. This book is a treasure trove of beautifully illustrated Victorian advertisements, and the reader acquires a real appreciation of the range and typology of the genre.