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Crazy is a Compliment: The Power of Zigging When Everyone Else Zags

Autor Linda Rottenberg
en Limba Engleză Paperback – 2 mar 2016
'Some books on entrepreneurship are of little practical use. Rottenberg's new book is different. Sober, convincing and offers the best ways to build new business ventures'Financial Times

'Linda has tapped into something important - that we all need to be more entrepreneurial these days. With her impressive track record and inspiring story, she shows us all how to overcome our fears and take smart, achievable steps to improve our organisations'Sheryl Sandberg

'Buy it. Read it. Live it'Seth Godin

These days everybody needs to think and act like an entrepreneur. We all need to be nimble, adaptive, daring - and maybe even a little crazy - or risk being left behind.

But how do you take smart risks without risking it all?

Crazy Is a Complimentcombines inspiring stories, original research and practical advice to create a road map for getting started and going bigger. It brings to life iconic entrepreneurs like Walt Disney and Estée Lauder, reveals how companies like GE and Burberry have broken the corporate mould, and introduces us to entrepreneurs like Leila Velez, who started an $80 million hair-care company from her kitchen sink in Rio.

Whether you're serving coffee and fantasizing about launching a microbrewery or sitting at your desk brainstorming a new idea that can improve your company, Linda Rottenberg provides a road map to getting started, going bigger and achieving your dreams.
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Specificații

ISBN-13: 9780670923786
ISBN-10: 0670923788
Pagini: 272
Dimensiuni: 129 x 198 x 17 mm
Greutate: 0.19 kg
Editura: Penguin Books
Colecția Penguin
Locul publicării:London, United Kingdom

Notă biografică

Linda Rottenberg is the CEO and co-founder of Endeavor, a launch pad for entrepreneurs. She has spoken atTED, Google Zeitgeist, the Clinton Global Initiative and the World Economic Forum in Davos, and has appeared on CNBC, Bloomberg, and CNN. Linda has been profiled by theWall Street Journal,ForbesandFortuneand was named amongTIME's 100 'Innovators for the 21st Century'.

Recenzii

Some books on entrepreneurship are of little practical use. Rottenberg's new book is different. Sober, convincing and offers the best ways to build new business ventures
Linda has tapped into something important - that we all need to be more entrepreneurial these days. With her impressive track record and inspiring story, she shows us all how to overcome our fears and take smart, achievable steps to improve our organizations.
Call me crazy, but I think Linda is onto something big here. She delivers powerful insights with her legendary wit and candor to show how everyone can think and act like an entrepreneur.
For nearly two decades, Linda has been teaching and learning from the boldest entrepreneurs around the world. In this terrific book, she shares what it takes to master the chaos of starting your own business-or simply to grow your own career in today's fast-changing world of work.
Crazy Is a Compliment is a treasure trove. Linda Rottenberg is an extraordinary entrepreneur who has guided many of the world's greatest entrepreneurs, and she offers invaluable insights-not only for startups, but also for companies, nonprofits, governments, and schools. If you have an idea or want to innovate, I highly recommend
devouring this book.

Crazy is what they call people who don't fit in. And we need a lot more crazy like Linda is crazy. She is generous, curious, connected, and driven to make a difference in the world. And this book captures all of that and more. Buy it, read it, live it.
A unique contribution that combines not only remarkable lessons of what it takes to build an enterprise from scratch, but how a global phenomenon of entrepreneurship is solving problems, bottom up, once thought only the domain of top-down government and large institutions