Creating Lasting Value – How to Lead, Manage and Market Your Stakeholder Value

The consequences of a primary focus on shareholders over the last few decades has emphasized that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. Creating Lasting Value shows readers how to achieve lasting results by channeling efforts into three key areas. Readers will learn how to:
- apply the new sustainable value creation business model in practice in three phases
- mobilize energy for change in their organization
- develop and realize an inspiring vision
- fulfill their leadership role
The successful organizations of the future will be those that can put these principles into practice: this book explains how.