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Creative Truth: Start & Build a Profitable Design Business

Autor Brad Weaver
en Limba Engleză Hardback – 6 oct 2017
Creative Truth is your playbook for starting, building, and enjoying a profitable design business. Whether you're a solo freelancer working from home or a small group of creative entrepreneurs ready to get to the next level, this is your roadmap to success. You're the CEO, CFO, CTO, Secretary, Janitor, Office Manager, and everything in between. Finding a balance between running the business and doing great creative work is a constant struggle. From learning how to price your work and manage your time, to setting up your business and defining your market, Brad Weaver covers everything designers need to know to run a studio without losing heart.

Highlights:
Real numbers, real tools, and best practices in a toolkit that you can start using immediately in your business.
A companion website that offers up-to-date resources, articles, tools, and discussions, allowing readers to continue learning as they grow.
Practical tips for getting clients, being more profitable, building your network, managing your operations, getting things done, hiring help, managing contractors, and finding joy along the way.
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Specificații

ISBN-13: 9781138475373
ISBN-10: 1138475378
Pagini: 288
Dimensiuni: 191 x 235 mm
Greutate: 0.45 kg
Ediția:1
Editura: CRC Press
Colecția Routledge

Public țintă

Professional and Professional Practice & Development

Notă biografică

Brad Weaver is a Managing Partner & Director of Design at Nine Labs. He founded Suckerpunch in 2007 which merged with Nine Labs in 2014. Previously, he worked on the development of early Mobile and Online Media programs at Verizon Wireless. He works with clients including GE, Pirelli, AT&T, ESPN, Disney, Columbia Records, NATO, The PGA, Coca-Cola, UnitedHealth Group, Macy's, and Hard Rock Café on User Experience and Branding projects.

Cuprins

Chapter 1




Full Measures: The Creative Business Mindset


Follow Your Passion, Fall Off a Cliff


Business in The Front, Creative in The Back


It’s No Longer a Hobby


Another Creative Business? Really?




Chapter 2




Rookie of the Year: Pushing the Start Button


How to Start


When to Start


Who You Need (Your Services Army)


Where to Start (Finding a Home)


The Truth About Starting


What You Actually Need–The Minimal Starter List




Chapter 3




The Hunt: Sales, Marketing, and Getting Client Work


Getting Clients


Two Sides of Marketing: Inbound & Outbound


Building the Machine


How to Sell Creative Services


Your Online Presence


The Geometry of Business: Targeted Vertical & Horizontal Marketing


Quick Marketing Tips




Chapter 4




Basic Rocket Science: Pricing Your Work


Building a Pricing Strategy


Finding Your Shop Rate & Knowing What You Need


Raising Your Rates


Pricing Model 1: Hourly Billing


Pricing Model 2: Project-based & Flat-fee Pricing


Pricing Model 3: Value-based Pricing


Pricing Model 4: Retainer Pricing


Pricing Model 5: Package Pricing


Pricing Model 6: Performance-based Pricing


Pricing Model 7: Equity Pricing


Additional Pricing Factors




Chapter 5




Home Economics: Getting Paid–Contracts, Operations, and Billing


Proposals


Contracts


Working For Free


Documents


Getting Paid–Invoicing, Billing, & Collections


Cash Flow




Chapter 6




A Very Delicate Matter: Managing Client Expectations


Setting Client Expectations


Communications & Project Management


Client Revisions & Scope Creep


Copyright & Intellectual Property


Long-term Client Relationships


When Things Go South




Chapter 7




Done is Better Than Perfect: Doing the Work


Just Ship It


Imposter Syndrome


Procrastination


Scheduling & Time Management


Delegation


Side Projects




Chapter 8




The Art of Discourse: Community, Collaboration, and Showering Regularly


Avoid Isolation


Build Relationships


Build an Audience


Build Bridges


Build Collaborations




Chapter 9




No Time Like the Future: Growing Your Creative Business


Freelancers vs. Employees


Hiring Help


Scaling


Partnerships & Mergers


Office Space


Failure is an option




Chapter 10




Taking a Break from All Your Worries: This Creative Life


Mind


Body


Stop Being Busy


Burnout


Embrace the ups and downs


About That Courage


Go and Grow



Descriere

It is not only the UK education system which has recently undergone a process of change, although it has certainly been one of the most dramatically affected. Free market conceptions have played their part in these changes, particularly throughout the European Union. This collection therefore focuses on the economic and social contexts for education both in the UK and internationally, and how these have had an impact on the education systems of different countries. The authors write from a wide range of standpoints, some supportive and some critical of the new paradigms, but all focus on the traditions which have been subjected to ideological attacks, and in the processes and outcomes of those attacks.