Cantitate/Preț
Produs

Creativity and Advertising: Affect, Events and Process

Autor Andrew McStay
en Limba Engleză Paperback – 3 apr 2013
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising.
Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect.
Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity.
Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 34945 lei  6-8 săpt.
  Taylor & Francis – 3 apr 2013 34945 lei  6-8 săpt.
Hardback (1) 100260 lei  6-8 săpt.
  Taylor & Francis – 5 apr 2013 100260 lei  6-8 săpt.

Preț: 34945 lei

Nou

Puncte Express: 524

Preț estimativ în valută:
6688 6964$ 5652£

Carte tipărită la comandă

Livrare economică 10-24 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780415519557
ISBN-10: 0415519551
Pagini: 192
Dimensiuni: 156 x 234 x 15 mm
Greutate: 0.29 kg
Ediția:New.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate

Cuprins

1. Introduction  2. Strangely revealing  3. The poetics of advertising  4. A Playful combinations  5. Sensational dimensions  6. I’m with stupid: vivid living, transgression and dirt  7. Creativity and the Counter-Enlightenment  8. Embodying culture  9. Concrescence and the unfashionably new  10. Excessive media  11. Conclusions

Notă biografică

Andrew McStay is a Lecturer in Media Culture at Bangor University. His previous publications include The Mood of Information (2011), Digital Advertising (2009) and  Media Studies: Texts, Production and Context (2009, co-authored with Long, Wall, and Bakir).

Recenzii

"Creativity and Advertising would be useful to Ph.D. students studying the philosophy of creativity or teachers who teach in-depth about creative processes and their potential." - Heather Crandall, Gonzaga University, Communication Research Trends

Descriere

@text Andrew McStay identifies and explores key historical, cultural and philosophical discourses that give rise to contemporary notions of advertising creativity.