Creativity in Product Innovation
Autor Jacob Goldenberg, David Mazurskyen Limba Engleză Hardback – 2 ian 2002
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Specificații
ISBN-13: 9780521800891
ISBN-10: 0521800897
Pagini: 240
Ilustrații: 70 b/w illus.
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.51 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom
ISBN-10: 0521800897
Pagini: 240
Ilustrații: 70 b/w illus.
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.51 kg
Editura: Cambridge University Press
Colecția Cambridge University Press
Locul publicării:Cambridge, United Kingdom
Cuprins
Preface; Acknowledgements; Introduction; 1. Codes of product revolution - a source for ideation; 2. Revisiting the view of creativity; 3. A review of popular creativity enhancement methods; 4. The attribute dependency template; 5. The forecasting matrix; 6. The replacement template; 7. The displacement template; 8. The component control template; 9. Templates in advertising; 10. Further background to the template theory; 11. Demarcating the creativity templates; 12. The primacy of templates in success and failure of products.
Recenzii
'The book would be valuable reading for any professional in any one aspect of a product development process. It offers a divergent view that will stimulate and challenge the reader to reflect on their own product development processes with fresh insight … this is a worthwhile text.' Innovation
Notă biografică
Descriere
Creativity in Product Innovation describes a remarkable technique for improving creativity in product design.