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Cross-Cultural Design for IT Products and Services

Autor Pei-Luen Rau, Tom Plocher, Yee-Yin Choong
en Limba Engleză Paperback – 21 oct 2019
With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder their market penetration, sales, and use.


Based on research and practice, Cross-Cultural Design for IT Products and Services provides a resource for human factors engineers, designers, and marketing professionals who define and develop IT products and services for the global market. With its extensive review of cross-cultural theory and cross-cultural design literature, it is also a resource for those who are interested in research on cross-cultural design. The book presents an overview of the dimensions of culture that have implications for human information processing and affective response. It examines a set of user interface design guidelines grouped into five areas: language, use of color, icons and images, navigation, and information architecture. Also, it addresses physical ergonomics and anthropometry issues. The text translates theory and guidelines into a practical methodology and discusses how to integrate methods of cross-cultural design into a standard engineering process for product development.


The authors review and reappraise theories, models, principles, and techniques for design of IT products and services that will be marketed globally. They provide guidelines for user interface design across North American, Asian, and other cultures. Applying the guidelines within the methodological framework provided will enhance the usability and effectiveness of the IT product or service, and contribute to greater user satisfaction, increased productivity, higher sales, and lower product support costs.
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Specificații

ISBN-13: 9780367380564
ISBN-10: 0367380560
Pagini: 264
Dimensiuni: 156 x 234 mm
Greutate: 0.5 kg
Ediția:1
Editura: CRC Press
Colecția CRC Press

Public țintă

Academic and Professional Practice & Development

Cuprins

FOUNDATION OF CROSS-CULTURAL PSYCHOLOGY. Importance of Cross-Cultural Consideration. Demography and Statistics. Cross-Cultural Psychology.
CROSS-CULTURAL DESIGN. Design of Handheld Devices. Web-based System and the Internet. Information Appliances and Future. METHODS AND TOOLS. Methodology of IT Products and Services Design. Guidelines of IT Products and Services Design. Appendix: Cross-Cultural Resources.

Notă biografică

Rau, Pei-Luen; Plocher, Tom; Choong, Yee-Yin

Descriere

With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services.