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Custom Search - Discover more:: A Complete Guide to Google Programmable Search Engines

Autor Irina Shamaeva, David Michael Galley
en Limba Engleză Paperback – 23 iun 2021
Google’s Programmable Search Engines (PSEs, previously called Custom Search Engines) provide search opportunities that are unavailable with any other tool. PSEs have advanced settings and search operators that are not supported by "regular" Google. With PSEs, it is possible to perform filtered searches within parts of the web as if they were databases!
While lots of professionals use existing PSEs to source for talent or with other research goals, few people have experience creating them. Even fewer know about powerful PSE-only search operators. The main reason PSEs are not as popular as they should be is that it is not easy to get educated on PSE creation. There is little information online and no books (other than this one) on the subject. Even less info is available on the "structured" operators that allow for filtered searches.
The first of its kind, this book hopes to popularize these fun and powerful tools so that many more people can include PSEs in their work.
Key Features:
  • A detailed introduction to creating PSEs, including info absent in Google’s help
  • A "hack" for creating PSEs that look for profiles in seconds
  • An introduction to advanced PSE-only search operators allowed to perform filtered searches of parts of the web
  • A "hack" for expanding Google’s search limits to 500 terms
  • Use cases, examples, and approaches that would be educational for those doing online research
This book will be of interest to researchers, OSINT specialists, investigative journalists, Competitive Intelligence people, recruiters, and Sourcers, to name a few categories, and to the general public interested in how to search better.
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Specificații

ISBN-13: 9780367567392
ISBN-10: 0367567393
Pagini: 194
Ilustrații: 1 Tables, black and white; 82 Line drawings, black and white; 82 Illustrations, black and white
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.28 kg
Ediția:1
Editura: CRC Press
Colecția Chapman and Hall/CRC

Public țintă

General and Professional Practice & Development

Cuprins

Introduction                                                                                        
Google vs. Custom Search Engines                                               
The Gap to Cover                                                                           
Custom Search Engine Users                                                         
What We Skipped                                                                            
Part 1. Introduction to Google Custom Search Engines (CSEs)     
Chapter 1. Simple and Advanced Googling                                      
The Main Search Principle -"Visualize Success"                          
Surface Web                                                                                  
Basic Boolean Search Syntax                                                        
Advanced Search Operators                                                         
Search Operator Asterisk * - "Fill In the Blanks"                         
Include Omitted Results                                                                
Google Image Search                                                                    
Notes for Practical Googling                                                         
Number of Results                                                                         
Crossed-Out Words in Results (Soft "AND")                               
Searching Verbatim                                                                       
Searching by Date Range                                                              
Chapter 2. What is a Google Custom Search Engine?                  
CSEs vs. Google - Advantages and Drawbacks                            
Chapter 3. Let’s Begin: Your First CSE                                         
Chapter 4. CSEs: Editing and Testing                                            
Results for Different End-Users                                                    
CSEs for End-users                                                                       
Part 2. Configure a Custom Search Engine                                    
Chapter 5. What are you looking for?                                             
"Soft" Site Search                                                                          
URL Patterns                                                                                 
"Keywords"                                                                                   
Automatically Add Search Terms                                                 
Chapter 6. Search Refinements                                                        
Chapter 7. Synonyms                                                                        
Synonyms Example                                                                       
Working with Synonyms XML Files                                           
How to Use Synonyms to Implement Long OR Statements         
Chapter 8. Configuration Files                                                         
Backing Up, Sharing, and Duplicating                                          
Chapter 9. Other Features of Note                                               
Localization                                                                                   
Image Search                                                                                 
Chapter 10. Troubleshoot Your CSE                                              
Part 3. Discover more: Advanced CSEs                                          
Chapter 11. Metadata Types                                                            
Schema.org Objects                                                                       
Schema.org Objects and Custom Snippets in Google Search      
Microformats                                                                                 
Metatags                                                                                        
Chapter 12. Schema.org and Custom Search                                 
Tip: Easily Build CSEs for Public Profiles                                   
Beyond the Person                                                                         
Chapter 13. Knowledge Graphs, a Necessary Detour                    
Tip: Knowledge Graph Boolean                                                    
Examples of CSEs that search for KG Entities                             
Chapter 14. Fascinating: CSE Advanced Search Operators        
The Person Object: a Closer Look                                              
The Reality is Not Perfect                                                           
Non-Standard Operators                                                              
How to Identify Structured Data on a Page                                 
How To Search for Structured Data with Any CSE - Advanced
Syntax                                                                                          
more: Operators for Refinements                                                
How to Find Objects                                                                    
Tip: Search for Profiles on a Social Site                                     
Find Which Sites and Pages Contain Which Objects with "Search Everything"                                                                                 
Next: Search by Fields and Values                                              
Multiple Objects and Instances in One Page                              
Order of Boolean Operations                                                       
CSE Operators for Less Technical End-Users                            
CSE Operators for the Open Web                                              
Chapter 15. API and Other Considerations                                 
Custom Search Engine APIs                                                      
Steps to Identify Advanced more:p: Syntax                                
Metatags                                                                                      
Sorting Results                                                                             
Part 4. How We Built Our CSEs                                                    
Chapter 16. BasicCSEs Examples                                                  
Google Scholar Profiles CSE                                                      
Diversity Associations CSE                                                       
Email Formats  CSE                                                                    
Hoovers CSE Operators                                                              
Language Proficiency CSE                                                         
Hidden Resumes CSE                                                                  
URL Shorteners CSE                                                                 
Search Everything CSE                                                               
Chapter 17. Object-Oriented CSEs                                              
Dev.To Profiles                                                                            
Physicians CSE                                                                            
Accountants CSE                                                                         
Software Code CSE                                                                     
Metatags                                                                                      
Chapter 18. Determining CSE Operators for Social Sites and more:                                                                                                 
Github CSE Operators                                                               
LinkedIn CSE Operators                                                             
Slideshare CSE Operators                                                           
Reuters CSE Operators                                                                
RocketReach CSE                                                                       
Doximity CSE Operators                                                             
XING CSE Operators                                                                  
Meetup CSE Operators                                                                
ResearchGate CSE Operators                                                      
Google Scholar CSE Operators                                                   
HealthGrades CSE Operators                                                      
ZocDoc Doctors CSE Operators                                                 
SpeakerHub CSE Operators                                                        
Clustrmaps CSE Operators                                                          
In Summary                                                                                     
Glossary                                                                                            
Appendix A. List of Our CSEs                                                       
Appendix B. Complete List of Google Search Operators            
About the Authors

Notă biografică

Irina Shamaeva is a well-known Talent Sourcer, Internet and OSINT Researcher, and Presenter who started a recruiting agency in 2003. Before that, she worked as a Software Developer and Manager and has a Master’s in Math with Honors. Irina wants to share cool Internet search techniques with everyone. She spends half of her time Sourcing for global clients and the rest training and speaking at conferences. Irina moderates the popular "Boolean Strings" communities on LinkedIn and Facebook.
David Galley is a practitioner and trainer in the field of Talent Sourcing and has been in the recruitment industry since 2005. A self-described "research nerd," he enjoys digging deep into technical details, discovering information others may have missed. David is Program Director at Sourcing Certifications, an online collection of Sourcing classes, and administers exams. He is always in search of new hacks.

Descriere

Google’s Programmable Search Engines provide search opportunities that are unavailable with any other tool. While lots of professionals use existing PSEs to source for talent or with other research goals, few people have experience creating them. This book popularizes these fun and powerful tools so that many more people include PSEs their work.