Today, digitisation is dramatically changing the business landscape, and many progressive organisations have started to treat data as a valuable business asset. While many enterprises are investing in improved data management, only a few have leveraged data to truly impact business performance. To address this problem, this book provides readers with practical guidance and proven techniques to derive value from data in todays business environment. Specifically, the book has five key elements that make it unique: 1. The book is holistic, as it looks at deriving value for all three key purposes of data: decision making, compliance, and customer service; 2. The book is for practitioners, with practical guidance and proven techniques supported by real world examples; 3.The book is relevant for the current business and IT landscape; 4. The book is novel, with the adoption of the Goal-Question-Metric (GQM) framework as the core mechanism to monetise data in the organisation, based on business goals, key questions, and key performance indicators (KPIs); 5. The book is technology-agnostic, as concepts are used for unlocking the value of data without any reference to proprietary technologies.