Déjà Vu.

Have you ever had the feeling that you have experienced a sales and marketingchallenge before, but were uncertain about what to do next? Have the conventionaltools become less effective for you? You tried direct mail, networking, printadvertising, and cold calling. Nothing seems to work anymore. Welcome to the"new normal."

New and different marketing techniques are needed for you to remain competitiveand to stay in business. This new landscape is very complex:

• Facebook, LinkedIn, and Twitter have replaced the water cooler as thecustomer hangout.
• E-mail marketing letters are often considered SPAM and don't evenget opened.
• Bricks and mortar stores are now being trumped by websites that offere-commerce, online chat, blogs, and deep discounts.
• Personal selling has never been harder since customers seem to hidebehind voice mail and e-mail.
• Getting your website found in a Google search is increasingly difficultas the battle for keywords rages.

You need to do something better and different --- you need "Déjà NEW Marketing."

John Bradley Jackson is Director of the Center for Entrepreneurship at California State University, Fullerton and is an expert in marketing, sales, andnew venture creation. Known affectionately as "Professor JJ," Jackson brings street-savvy marketing and sales experience from both Silicon Valley andWall Street. He is the author of "First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing." His resume includes publicspeaker, blogger, philanthropist, and horseman. He lives in Yorba Linda, California with his wife and three children.