Design Management: Exploring Fieldwork and Applications
Editat de Robert Jerrarden Limba Engleză Paperback – 11 sep 2007
Featuring a series of international case studies, Design Management: Exploring Fieldwork and Applications argues that assessment of the design function within any organization must incorporate both qualitative and quantitative research methods. The book explores a number of key themes, such as new product development, risk in design and corporate identity. Moreover, by drawing on a range of techniques from the social sciences, the authors rigorously develop means by which design may be understood accurately.
This book represents an important and timely contribution to our knowledge of the management of product and service innovation. It will be an invaluable text for students and researchers working in design and management.
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Specificații
ISBN-13: 9780415393348
ISBN-10: 0415393345
Pagini: 218
Ilustrații: 39 b/w images, 13 tables, 18 halftones and 21 line drawings
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.41 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415393345
Pagini: 218
Ilustrații: 39 b/w images, 13 tables, 18 halftones and 21 line drawings
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.41 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
1. Design and the Organization 2.Design Management, Urban Regeneration and the Organization of Culture 3. The Italian Furniture Industry and the Kartell Case Study 4. The Long-Term Impacts of Investment in Design: The Non-Economic Effects of Subsidised Design Programmes in the UK 5. Researching Risk in Design 6. Design for the Strategic Re-Positioning of a Sub Supplier 7. Adopting a User-Centred Approach to Designing Against Crime 8. Customer Experience-Based Brand Strategy at the Lenovo Group: Exploring the Potential for Lenovo in the UK PC Market
Notă biografică
Robert Jerrard is Research Professor in Design and Director of the Research Centre for Design and the Creative Industries at the Institute of Art and Design, University of Central England
Dr David Hands is Award Leader for the MA Design Management course, within the Faculty of Arts, Media and Design, Staffordshire University. His areas of expertise include: design policy analysis and implementing technology transfer systems through design. He has recently completed doctoral research into embedding ‘crime resistant’ thinking and tools into the briefing process for both product and spatial designers.
Dr David Hands is Award Leader for the MA Design Management course, within the Faculty of Arts, Media and Design, Staffordshire University. His areas of expertise include: design policy analysis and implementing technology transfer systems through design. He has recently completed doctoral research into embedding ‘crime resistant’ thinking and tools into the briefing process for both product and spatial designers.
Descriere
Demystifying the design development and management process, this outstanding volume includes a series of international case studies, and expertly shows how to research design operations and strategies in organizations.