Design of Innovation Processes: Flow from Idea to Market Launch with Higher Speed and Value, Time after Time introduces the concept of seeing innovation as a type of process manufacturing operation and offers a coherent set of principles that will accelerate innovation in the chemical processing industries. The book provides actionable practices for innovating chemically related products and services faster, and with higher value. The author shows that by coordinating an Integrated Innovation Team (IIT) consisting of R&D, marketing, manufacturing, regulatory, toxicology, analytical, legal, finance, VP-level leadership, sustainability, and other functions, it's possible to increase innovation throughput.
The author, Dr. Darrell Velegol, Distinguished Professor of Chemical Engineering at Penn State University, sees ineffective innovation processes as the reason why chemical process industries are growing less than industries like digitech, hence he provides valuable information in this updated resource.

• Explains, in detail, how to form Integrated Innovation Teams (IIT)
• Helps identify bottlenecks where innovation processes might be stalling out
• Suggests valuable questions and multiple hypotheses (VQs and MHs) that help users ask clear questions and test against clearly stated hypotheses