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Designing Gamified Systems: Meaningful Play in Interactive Entertainment, Marketing and Education

Autor Sari Gilbert
en Limba Engleză Paperback – 2 sep 2015
Designing Gamified Systems is a fundamental guide for building essential skills in game and interaction design to revitalize and reimagine real world systems – from cities and corporations to schools and the military. Author Sari Gilbert develops a set of core principles and tools for using game thinking and interactive design to build motivation, explain hard concepts, broaden audiences, deepen commitments and enhance human relationships.
Designing Gamified Systems includes:
  • Topics such as gamified system design, behavioral psychology, marketing, business strategy, learning theory and instructional design
  • Interviews with leaders and practitioners in this emerging field who explain how the job of the game designer is being redefined
  • Exercises designed to both encourage big-picture thinking about gamified systems and help you experience and understand the challenges and nuances involved in designing them
  • A companion website (www.gamifiedsystems.com) with additional materials to supplement learning and practice
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Specificații

ISBN-13: 9780415725705
ISBN-10: 0415725704
Pagini: 334
Ilustrații: 2 colour tables, 155 colour illustrations
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.62 kg
Ediția:1
Editura: CRC Press
Colecția Routledge

Public țintă

Professional Practice & Development

Cuprins

Part I: The Foundation
Chapter 1: Introducing Gamified Systems
Chapter 2: Building the Spectrum
Chapter 3: Positive Performance
Chapter 4: Fun is Learning
Part II: The Toolbox
Chapter 5: What is Gamified System (GS) Design?
Chapter 6: Applying Game Concepts
Chapter 7: Visualizing Interaction & Information
Part III: The Field
Chapter 8: Designing Gamified Systems for Education
Chapter 9: GS Design for Marketing & Entertainment

Notă biografică

Sari Gilbert is a professor in the Interactive and Game Design department at the Savannah College of Art and Design, where she teaches courses and workshops introducing students and professionals to the practice of gamified system design. Gilbert’s twenty years of experience in interactive entertainment include designing and producing the top-selling JumpStart titles and serving as a Senior Producer at Disney Online. She has founded three companies devoted to innovation in the field of interactive entertainment.

Descriere

Designing Gamified Systems is a fundamental guide for building essential skills in game and interaction design to revitalize and re-imagine real-world systems—from cities and corporations to schools and the military. Brought together here for the first time, leaders in the field like Katie Salen, Nicole Lazzaro, Patrick Jagoda, Ken Eklund, Rajat Paharia and Sebastian Deterding explain how they are redefining the job of the game designer. Author Sari Gilbert develops a set of core principles and tools for using game thinking and interactive design to build motivation, explain hard concepts, broaden audiences, deepen commitments and enhance human relationships.