Cantitate/Preț
Produs

Digital Marketing Management

Autor Debra Zahay
en Limba Engleză Paperback – 26 ian 2015
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.
Citește tot Restrânge

Preț: 11482 lei

Nou

Puncte Express: 172

Preț estimativ în valută:
2197 2280$ 1837£

Carte disponibilă

Livrare economică 22 februarie-08 martie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781606499245
ISBN-10: 1606499246
Pagini: 200
Dimensiuni: 152 x 229 x 9 mm
Greutate: 0.23 kg
Editura: Business Expert Press

Notă biografică

Professor, Aurora University