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Digital Rights Management: Protecting and Monetizing Content

Autor Joan Van Tassel
en Limba Engleză Hardback – 14 apr 2016
Digital rights management (DRM) is a type of server software developed to enable secure distribution - and perhaps more importantly, to disable illegal distribution - of paid content over the Web. DRM technologies are being developed as a means of protection against the online piracy of commercially marketed material, which has proliferated through the widespread use of Napster and other peer-to-peer file exchange programs.

With the flourish of these file exchange programs, content owners, creators and producers need to have a plan to distribute their content digitally and protect it at the same time-a seemingly impossible task. There are numerous books dealing with copyright, eBusiness, the Internet, privacy, security, content management, and related technical subjects. Additionally, there are several research papers, and almost daily newspaper and magazine articles dealing with digital piracy. However, there are only a few books and documents that bring these together as a basis for profitable exchange of digital content. Digital Rights Management can help content providers make money by unifying the confusing array of concepts that swirl around current presentations of DRM in newspapers and business publications.
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Specificații

ISBN-13: 9781138140561
ISBN-10: 1138140562
Pagini: 276
Dimensiuni: 152 x 229 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Professional Practice & Development

Cuprins

Introduction; Intellectual Property; Content Marketing, Distribution, and Sales; Rights; Who Cares about Rights?; What is Digital Rights Management (DRM)?; Designing and implementing DRM; DRM-Enabled Business Models; Living with DRM; Conclusion and Questions

Notă biografică

Joan Van Tassel, Ph.D., is an Associate Professor at National University. She was an award-winning television producer for ten years, wrote on technology and technology management for The Hollywood Reporter, and consulted with major companies on content management projects and digital rights management. She is the author of five books on the business of media content in the networked environment. Her book, Digital TV Over Broadband (Focal Press), received the 2001 Cable Center Book Award from the National Cable Center and Museum.

Recenzii

"(A) very informative survey of a perplexing field." - Stills Audio Motion

"The key features of the book include: the central issues facing content owners and distributors; and business models for content protection and DRM. To support them, there is a plentiful supply of illustration and tables to explain and clarify the more complex points." -Bookshelf
"The author, who specialises in digital and interactive media, sets out the arguments with a view to readers being able to make informed decisions on the issues before them." -Book Shelf

Descriere

Digital Rights Management is your guide to the challenges and opportunities facing the commercial world of intellectual property products. From a business point-of-view, this book begins with a primer on the law, moves to a discussion of sales and marketing, and then digs into digital rights management from technology to business models.