Dynamics of International Advertising
Autor Barbara Muelleren Limba Engleză Paperback – 9 aug 2017
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Specificații
ISBN-13: 9781433127595
ISBN-10: 1433127598
Pagini: 354
Dimensiuni: 177 x 254 x 25 mm
Greutate: 0.7 kg
Ediția:Revizuită
Editura: Peter Lang Copyright AG
ISBN-10: 1433127598
Pagini: 354
Dimensiuni: 177 x 254 x 25 mm
Greutate: 0.7 kg
Ediția:Revizuită
Editura: Peter Lang Copyright AG
Notă biografică
Barbara Mueller (Ph.D., University of Washington) is Professor of Advertising at San Diego State University. Her work has appeared in numerous journals, including the Journal of Advertising, International Journal of Advertising, and International Marketing Review. She is the author of Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives (Peter Lang, 2008) and co-author (with Katherine Toland Frith) of Advertising and Societies: Global Issues (Peter Lang, second edition, 2010).
Descriere
This is a comprehensive text for upper-division undergraduate or graduate level courses dealing with International Advertising.