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Emotion Marketing: The Hallmark Way of Winning Customers for Life de Scott Robinette

Emotion Marketing: The Hallmark Way of Winning Customers for Life

Autor Scott Robinette, Claire Brand
en Limba Engleză Hardback – 16 ian 2001
Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.
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Specificații

ISBN-13: 9780071364140
ISBN-10: 0071364145
Pagini: 247
Dimensiuni: 160 x 241 x 27 mm
Greutate: 0.57 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States

Cuprins

Part One: Why Emotion Marketing Works.

Chapter 1: The Business Case for Emotion Marketing.

Chapter 2: The Value Star - A Model for Emotion Marketing.

Part Two: What Emotion Marketing Is All About.

Chapter 3: Emotional E: Equity.

Chapter 4: Emotional E: Experience.

Chapter 5: Emotional E: Energy.

Chapter 6: Product and Money - The Rational Side of the Value Star.

Part Three: How to Put Emotion Marketing to Work.

Chapter 7: Building Customer Relationships That Last.

Chapter 8: Emotion in Marketing Communications.

Chapter 9: Emotion Marketing on Internet.

Chapter 10: The Other E - Employees.

Chapter 11: Emotion Marketing - An Action Plan.