Engaged Journalism – Connecting With Digitally Empowered News Audiences: Columbia Journalism Review Books
Autor Jake Batsellen Limba Engleză Hardback – 12 feb 2015
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| Columbia University Press – 12 feb 2015 | 234.86 lei 6-8 săpt. | |
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| Columbia University Press – 12 feb 2015 | 613.96 lei 6-8 săpt. |
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Specificații
ISBN-13: 9780231168342
ISBN-10: 0231168349
Pagini: 208
Ilustrații: 11 black & white illustrations
Dimensiuni: 144 x 217 x 19 mm
Greutate: 0.41 kg
Editura: Columbia University Press
Seria Columbia Journalism Review Books
ISBN-10: 0231168349
Pagini: 208
Ilustrații: 11 black & white illustrations
Dimensiuni: 144 x 217 x 19 mm
Greutate: 0.41 kg
Editura: Columbia University Press
Seria Columbia Journalism Review Books
Notă biografică
Jake Batsell
Cuprins
Foreword, by Mark Briggs
Preface
Acknowledgments
List of Interviews
Introduction: Why Engagement Matters
1. Face-to-Face Engagement: How News Organizations Build Digital Loyalty and Generate Revenue Through the "Original Platform"
2. News as Conversation: Not Just Informing but Involving the Audience
3. Mining Niche Communities: Serving Topical and Hyperlocal Audiences Through Digital and Mobile Platforms
4. Search, Explore, Play: Drawing Readers into Journalism Through Interactive Experiences
5. Sustaining Engaged Journalism: Measuring and Monetizing the Audience Relationship
Conclusion
Notes
References
Index
Preface
Acknowledgments
List of Interviews
Introduction: Why Engagement Matters
1. Face-to-Face Engagement: How News Organizations Build Digital Loyalty and Generate Revenue Through the "Original Platform"
2. News as Conversation: Not Just Informing but Involving the Audience
3. Mining Niche Communities: Serving Topical and Hyperlocal Audiences Through Digital and Mobile Platforms
4. Search, Explore, Play: Drawing Readers into Journalism Through Interactive Experiences
5. Sustaining Engaged Journalism: Measuring and Monetizing the Audience Relationship
Conclusion
Notes
References
Index