Engaged Journalism – Connecting With Digitally Empowered News Audiences
Autor Jake Batsellen Limba Engleză Paperback – 12 feb 2015
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 230.07 lei 6-8 săpt. | |
| Columbia University Press – 12 feb 2015 | 230.07 lei 6-8 săpt. | |
| Hardback (1) | 601.55 lei 6-8 săpt. | |
| Columbia University Press – 12 feb 2015 | 601.55 lei 6-8 săpt. |
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Specificații
ISBN-13: 9780231168359
ISBN-10: 0231168357
Pagini: 208
Dimensiuni: 169 x 213 x 12 mm
Greutate: 0.32 kg
Editura: Columbia University Press
ISBN-10: 0231168357
Pagini: 208
Dimensiuni: 169 x 213 x 12 mm
Greutate: 0.32 kg
Editura: Columbia University Press
Notă biografică
Jake Batsell
Cuprins
Foreword, by Mark Briggs
Preface
Acknowledgments
List of Interviews
Introduction: Why Engagement Matters
1. Face-to-Face Engagement: How News Organizations Build Digital Loyalty and Generate Revenue Through the "Original Platform"
2. News as Conversation: Not Just Informing but Involving the Audience
3. Mining Niche Communities: Serving Topical and Hyperlocal Audiences Through Digital and Mobile Platforms
4. Search, Explore, Play: Drawing Readers into Journalism Through Interactive Experiences
5. Sustaining Engaged Journalism: Measuring and Monetizing the Audience Relationship
Conclusion
Notes
References
Index
Preface
Acknowledgments
List of Interviews
Introduction: Why Engagement Matters
1. Face-to-Face Engagement: How News Organizations Build Digital Loyalty and Generate Revenue Through the "Original Platform"
2. News as Conversation: Not Just Informing but Involving the Audience
3. Mining Niche Communities: Serving Topical and Hyperlocal Audiences Through Digital and Mobile Platforms
4. Search, Explore, Play: Drawing Readers into Journalism Through Interactive Experiences
5. Sustaining Engaged Journalism: Measuring and Monetizing the Audience Relationship
Conclusion
Notes
References
Index
Descriere
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Explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers.
Explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers.