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Engagement of Intercultural Project Customers: A Relational Model: Contributions to Management Science

Autor Patrick Lückmann
en Limba Engleză Hardback – 29 feb 2020
This book examines the effective and appropriate integration of project customers in intercultural settings. It first presents the theoretical background and the state of the art in intercultural project stakeholder management. The book then describes the use of qualitative and quantitative (Delphi survey) methods to produce a dataset, and the development of a relational model for customer engagement in intercultural projects based on this dataset.   
The book can be used to inform future research in the area of international project management, while also serving as a guide for project management practitioners who need to engage culturally diverse users, sponsors and customers.


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Specificații

ISBN-13: 9783030394844
ISBN-10: 3030394840
Pagini: 263
Ilustrații: XXVI, 263 p. 35 illus., 31 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.59 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Springer
Seria Contributions to Management Science

Locul publicării:Cham, Switzerland

Cuprins

Introduction to Intercultural Project Customer Engagement.- Theory in Intercultural Project Customer Engagement.-Qualitative Analysis: Intercultural Project Customer Engagement.- Delphi Survey: Intercultural Project Customer Engagement.- Intercultural Project Customer Engagement.

Notă biografică

Patrick Lückmann is a Professor of Logistics and International Management at FOM University in Dortmund, Germany. His research focusses on intercultural project management, SCM and logistics, lean management and Six Sigma. Prior to embarking on his academic career he gained experience as a consultant and project manager in the field of logistics and supply chain services.



Textul de pe ultima copertă

This book examines the effective and appropriate integration of project customers in intercultural settings. It first presents the theoretical background and the state of the art in intercultural project stakeholder management. The book then describes the use of qualitative and quantitative (Delphi survey) methods to produce a dataset, and the development of a relational model for customer engagement in intercultural projects based on this dataset.   
The book can be used to inform future research in the area of international project management, while also serving as a guide for project management practitioners who need to engage culturally diverse users, sponsors and customers.



Caracteristici

Examines the specific needs of culturally diverse costumers and sponsors Introduces a relational model for intercultural management Gives guidelines for practitioners in culturally diverse environments