Entering Emerging Markets: Motorola's Blueprint for Going Global
Autor Guenter Schoenbornen Limba Engleză Hardback – 3 mar 2006
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Specificații
ISBN-13: 9783540317456
ISBN-10: 3540317457
Pagini: 208
Ilustrații: XVIII, 188 p.
Dimensiuni: 155 x 235 x 17 mm
Greutate: 0.48 kg
Ediția:2nd rev. ed. 2006
Editura: Springer Berlin, Heidelberg
Colecția Springer
Locul publicării:Berlin, Heidelberg, Germany
ISBN-10: 3540317457
Pagini: 208
Ilustrații: XVIII, 188 p.
Dimensiuni: 155 x 235 x 17 mm
Greutate: 0.48 kg
Ediția:2nd rev. ed. 2006
Editura: Springer Berlin, Heidelberg
Colecția Springer
Locul publicării:Berlin, Heidelberg, Germany
Public țintă
Professional/practitionerCuprins
Regions in Transition.- The 21st Century Has Entered the Door.- An Unprecedented Market Scenario.- The Exploration and Pre-Startup Phase.- The Startup Phase.- The Consolidation Phase.- The Maintenance and Expansion Phase.- Added Value of Market Entry Strategies.- Field Experiences in Virgin Markets.- The Crucial Role of Corporate Functions.- A New Challenge for Human Resources.- Looking Backward and Looking Forward.- Different Regions - One Mission.- The Price for Freedom and Prosperity.
Textul de pe ultima copertă
The book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity. This process was strongly supported by:
- Sharing of learning, know-how and resources within the company and with the local partners, thus creating mutual added value,
- Applying a four phase template involving steps that are bold enough to ensure a strong market penetration and realistic enough to allow a business unit to follow.
Caracteristici
Includes supplementary material: sn.pub/extras