Enterprise Marketing Management – The New Science of Marketing
Autor D Suttonen Limba Engleză Hardback – 3 iul 2003
Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.
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Specificații
ISBN-13: 9780471267720
ISBN-10: 0471267724
Pagini: 240
Dimensiuni: 152 x 229 x 14 mm
Greutate: 0.46 kg
Editura: Wiley
Locul publicării:Hoboken, United States
ISBN-10: 0471267724
Pagini: 240
Dimensiuni: 152 x 229 x 14 mm
Greutate: 0.46 kg
Editura: Wiley
Locul publicării:Hoboken, United States
Public țintă
Marketing managers.Notă biografică
Cuprins
Descriere
Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core.