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Entrepreneurial Marketing for SMEs de Luca Cacciolatti

Entrepreneurial Marketing for SMEs

Autor Luca Cacciolatti, Soo Hee Lee
en Limba Engleză Hardback – 26 oct 2015
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
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Specificații

ISBN-13: 9781137532565
ISBN-10: 1137532564
Pagini: 215
Ilustrații: X, 215 p.
Dimensiuni: 140 x 216 x 14 mm
Greutate: 0.41 kg
Ediția:1st ed. 2015
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Notă biografică

Luca Cacciolatti is Associate Professor and Senior Lecturer of Marketing at University of Westminster, UK. His research interests include SME marketing and marketing decision making, marketing intelligence and strategic marketing.

Soo Hee Lee is Professor of Organization Studies at Kent Business School, University of Kent, UK. His research focuses on comparative institutions, innovation systems, and digital convergence and remediation of creative practice in arts and design.