Ethnography at Work
Autor Brian Moeranen Limba Engleză Paperback – sep 2007
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Taylor & Francis – sep 2007 | 334.31 lei 6-8 săpt. | |
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Specificații
ISBN-13: 9781845204983
ISBN-10: 1845204980
Pagini: 168
Ilustrații: bibliography, index
Dimensiuni: 156 x 234 x 9 mm
Greutate: 0.25 kg
Ediția:New
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1845204980
Pagini: 168
Ilustrații: bibliography, index
Dimensiuni: 156 x 234 x 9 mm
Greutate: 0.25 kg
Ediția:New
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
The Case* It's in the NameThe Theories* Follow the Money * Advertising Talk* Impression Management* Constraints and Creativity* In Search of the Other* Conclusion: Ethnography at Work
Notă biografică
Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.
Recenzii
"Moeran's brilliant analyses, careful writing, and detailed (re)presentation of the intricate behind-the-scenes planning, discussion and negotiations [of the Japanese advertising industry]... this title is highly recommended for graduate students who attempt to conduct ethnographic fieldwork in Japan. - Social Science Japan JournalEthnography at Work is a good read for anyone interested in seeing how ethnographic methodologies can be applied to an international business communication research site. - Journal of Business and Technical Communication - Christopher Toth, Iowa State University, USA"
Descriere
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency.