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The Business of Ethnography: Strategic Exchanges, People and Organizations

Autor Brian Moeran
en Limba Engleză Hardback – feb 2005
Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Moeran's fieldwork, rooted in participant-observation of business life in communities and corporations, leads him to an original theory of how business operates. Culture is not all-powerful, Moeran shows. Instead, social structures strongly influence behavior. At the heart of Moeran's analysis is a firm belief in fieldwork and ethnography - terms much bandied about in business, management and cultural studies, but rarely undertaken in depth. The Business of Ethnography not only provides a useful methodology for people studying or wishing to understand business, but also acts as a clarion call for anthropologists to rethink their discipline beyond traditional fieldwork sites.
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Specificații

ISBN-13: 9781845201944
ISBN-10: 1845201949
Pagini: 238
Ilustrații: bibliography, index
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.45 kg
Ediția:English.
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Cuprins

Introduction: Strategic Exchanges Part I: Frames 1 Baptized by Fire 2 Analysing Frames 3 Frames at Work Part Il: Networks 4 Managing Impressions 5 Making Connections 6 Doing Business Part III: Fields 7 Exhibition of Virtue 8 The Art of Capitalizing 9 Creative Fields CoacluJoa: The Business of Ethnography

Notă biografică

Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.

Descriere

Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan.