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The Magic of Fashion: Ritual, Commodity, Glamour: Anthropology & Business

Autor Brian Moeran
en Limba Engleză Hardback – 15 oct 2015
Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.
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Specificații

ISBN-13: 9781629583723
ISBN-10: 1629583723
Pagini: 262
Ilustrații: 50 black and white photos, eight-page color insert, notes, references, index
Dimensiuni: 152 x 229 x 23 mm
Greutate: 0.54 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seriile Anthropology & Business, Anthropology and Business

Locul publicării:Oxford, United Kingdom

Cuprins

Chapter 1: First Look: Fashion’s Siamese Twins Chapter 2: Points of View Chapter 3: A Word from Your Editor: Affording the Fashion Magazine Chapter 4: Theoretical Bling: Ensemblages of Enchantment, Masters of Illusion Chapter 5: People Are Talking About… Chapter 6: In every Issue: Women at the Masthead, Balancing Acts, and Custard Journalism Chapter 7: Magical System: Performing Magic Chapter 8: Shamans and Spells: A Pared-down Aesthetic Chapter 9: Beauty Mantras: Horsey Chic and Enchanting Technologies Chapter 10: Mane Charms: Sexy Hair and Scented Apes Chapter 11: Smellbound Alchemy: OMG! Or Eau My God! Chapter 12: Last Word References Index

Descriere

Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.