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European Retail Research: 2013, Volume 27, Issue I de Hanna Schramm-Klein

European Retail Research: 2013, Volume 27, Issue I: European Retail Research

Editat de Hanna Schramm-Klein, Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Bernhard Swoboda
en Limba Engleză Paperback – 8 apr 2014
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
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Specificații

ISBN-13: 9783658053123
ISBN-10: 3658053127
Pagini: 136
Ilustrații: VII, 125 p. 17 illus.
Dimensiuni: 148 x 210 x 7 mm
Greutate: 0.19 kg
Ediția:2014
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Seria European Retail Research

Locul publicării:Wiesbaden, Germany

Public țintă

Research

Cuprins

Self-monitoring and Fashion Retailer Choice.- Purchasing the Counterfeit.- Differentiation in Online Retailing.- Store Flyer Advertising.- Self-Service Technologies.- Retailing in Portugal.

Notă biografică

Prof. Dr. Hanna Schramm-Klein, Siegen University, Germany Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland. Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Bernhard Swoboda, University of Trier, Germany.

Textul de pe ultima copertă

The aim of  EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. 
Contents
  • Self-monitoring and Fashion Retailer Choice
  • Purchasing the Counterfeit
  • Differentiation in Online Retailing
  • Store Flyer Advertising
  • Self-Service Technologies
  • Retailing in Portugal 
Target Groups
  • Retail Researchers, Retail Executives, Retail Lectures, Retail Students
The Editors
Prof. Dr. Hanna Schramm-Klein, Siegen University, Germany
Prof. Dr. Thomas Foscht, University of Graz, Austria
Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland.
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria 
Prof. Dr. Bernhard Swoboda, University of Trier, Germany

Caracteristici

New articles in economic sciences Includes supplementary material: sn.pub/extras