Cantitate/Preț
Produs
Total produse
Vezi coșul
Evaluating Public Relations – A Guide to Planning, Research and Measurement de Tom Watson

Evaluating Public Relations – A Guide to Planning, Research and Measurement: PR In Practice

Autor Tom Watson, Paul Noble
en Limba Engleză Paperback – 2 iun 2014

Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions.
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. This new edition includes full coverage and advice on the new industry standards on PR measurement.
Covering both theory and practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.
Citește tot Restrânge

Din seria PR In Practice

  • Internal Communications – A Manual for Practitioners
    Preț: 23010 lei
  • Planning and Managing Public Relations Campaigns – A Strategic Approach
    Preț: 27594 lei
  • Public Relations Strategy
    Preț: 12579 lei
  • 14% Public Affairs in Practice – A Practical Guide to Lobbying
    Preț: 19334 lei
  • Risk Issues and Crisis Management in Public Rela – A Casebook of Best Practice
    Preț: 25099 lei
  • Writing Skills for Public Relations – Style and Technique for Mainstream and Social Media
    Preț: 25299 lei
  • The PR Professional`s Handbook – Powerful, Practical Communications
    Preț: 25669 lei
  • Ethics in Public Relations – A Guide to Best Practice
    Preț: 29402 lei
  • PR and Communication in Local Government and Public Services
    Preț: 30123 lei

Preț: 29476 lei

Nou

Puncte Express: 442
Preț estimativ în valută:
5641€ • 5959$ • 4716£

Carte tipărită la comandă

Livrare economică 01-15 ianuarie 25

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780749468897
ISBN-10: 0749468890
Pagini: 208
Ilustrații: illustrations
Dimensiuni: 157 x 341 x 15 mm
Greutate: 0.3 kg
Ediția:3. Auflage.
Editura: Kogan Page
Seria PR In Practice

Notă biografică


Dr Tom Watson is Professor of Public Relations at Bournemouth University, with a focus on applied research and professional practice.  He was formerly Associate Professor & Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK's Public Relations Consultants Association from 2000-2002.

Paul Noble is an independent public relations/communications trainer, consultant, academic, mentor and speaker/facilitator. A CIPR Approved Trainer and e-learning specialist, he provides management support to growing PR consultancies, and is chief examiner of the CIPR's Advanced Certificate. Paul has 30 years' experience in senior consultancy, in-house and academic environments.

Recenzii

"An excellent overview of the current status of PR evaluation." Professor Philip Kitchen, Chair in Strategic Marketing, Hull University Business School "...informing industry professionals of the smorgasbord of evaluation options open to them." Inside PR "Watson and Noble explore the strategy behind assessing PR, with examples of what works from around the world." Supply Management

Cuprins

Chapter - 01: Principles of public relations theory and practice; Chapter - 02: Evaluation and communication psychology; Chapter - 03: The history and culture of PR measurement and evaluation; Chapter - 04: Gathering and interpreting information; Chapter - 05: Evaluation structures and processes; Chapter - 06: Developing a media evaluation system; Chapter - 07: Evaluation in practice - case studies; Chapter - 08: Objectives and objective setting; Chapter - 09: Relationship management and crisis communication measurement; Chapter - 10: Evaluating social media; Chapter - 11: Linking PR activity to business