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Events Management: Principles and Practice de Razaq Raj

Events Management: Principles and Practice

Autor Razaq Raj, Paul Walters, Tahir Rashid
en Limba Engleză Paperback – 9 oct 2017
Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.   
 
International case studies covering all manner of events are used throughout and include:
 
·         The impact of the London 2012 and Rio 2016 Olympic Games
·         Van Gogh Augmented Reality in Nuenen
·         Sands EXPO and Convention Center, Las Vegas
·         Glastonbury Music Festival
·         Lame Horse Night Club, Russia
·         The Leeds Caribbean Festival

Suitable for Events Management students at Undergraduate and Postgraduate level.
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Specificații

ISBN-13: 9781473948280
ISBN-10: 1473948282
Pagini: 448
Dimensiuni: 186 x 232 x 30 mm
Greutate: 0.82 kg
Ediția:Third Edition
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom

Cuprins

PART ONE: EVENTS CONCEPTS AND MANAGEMENT
Chapter 1: Introduction to Events Management
Chapter 2: Events Destinations and Management
Chapter 3: Event Entrepreneurship
Chapter 4: Human Resource Management
PART TWO: EVENTS FINANCE AND LAW
Chapter 5: Financial Management in the Events Industry
Chapter 6: Costing, Pricing and Capital in Events Industry
Chapter 7: Project Management and Financing
Chapter 8: Legal, Security, Safety and Risk Management
PART THREE: EVENTS MARKETING AND MEDIA
Chapter 9: Event Sponsorship
Chapter 10: Marketing Process, Communications and Public Relations
Chapter 11: Brand Co-creation and Social Media
Chapter 12: New Multimedia Technology for Events Organizers
PART FOUR: EVENTS PREPARATION AND OPERATION
Chapter 13: Events Assessing, Planning and Monitoring
Chapter 14: Event Logistics
Chapter 15: Event Production, Design and Lighting
Chapter 16: Crowd Control and Crowd Dynamic
PART FIVE: EVENTS TRENDS AND ISSUES
Chapter 17: Expos, Conferences and Conventions
Chapter 18: Sustainable Festivals and Events
Chapter 19: Long-Term Legacy and Impacts
Chapter 20: The Future of the Events Industry

Notă biografică

Dr Razaq Raj is Principal Lecturer at Leeds Business School, Leeds Beckett University and an internationally renowned academic has an extensive experience in teaching, research, leadership and Managements in UK, Malta, Portugal, Spain, Italy, Germany, China, Japan and South Korea. He is Principal Lecturer in Leeds Business School at Leeds Beckett University and is a Visiting Professor at the Kedge Business School, France and University of Vitez, Bosnia. He is Quality Assurance Agency (QAA) Reviewer assigned with monitoring and advising on standards and quality in UK higher education.

Descriere

An introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality.